YouTube Super Chat – Helping Creators Make Money

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YouTube Super Chat - Helping Creators Monetize

YouTube Super Chat is a new feature of the video sharing site that allows creators to earn money when they go live. But not only the creators. The viewers, too, can receive money when they comment on live streams.

“Today, we are introducing our latest tool for fans and creators to connect with one another during live streams: Super Chat. Anybody watching a live stream can purchase a Super Chat: a highlighted message in the chat stream that stands out from the crowd to get even more of your favorite creator’s attention. And Super Chats remain pinned to the top of chat for up to 5 hours, giving more airtime for your messages.” – YouTube

When it rolls out, you will see a dollar bill symbol in a chat window when you watch a live stream. Click on that button to open a slider that allows you to set an amount that you want to send to the YouTuber. The higher the price you pay, the longer your comment gets pinned. You will also get more characters for your message.

Once you made a payment, your comment will be marked in a different color. In this way, live streamers can flag a paid message.

Fan Funding

The latest tool will replace Fan Funding. The chief goal of this feature is to assist fans in reaching out to their favorite video creators in real time and vice versa.

“As we welcome a new tool for fans and creators, we bid farewell to an old one: Fan Funding. We launched Fan Funding in 2014 to let viewers make voluntary payments to support creators directly. While we were really excited about Fan Funding, it never achieved widespread usage outside of live streams, where we saw the majority of revenue. Fan Funding will stop accepting new sign-ups today, but can continue to be used on enabled channels until February 28, when it will be discontinued.”

Twitch’s’ Cheering

YouTube Super Chat is identical to Cheering of Twitch, which allows fans to tip the lives streamers using chat emotes. In the YouTube version, a troll can pay to pin any hateful comments. However, the feature’s creator said that the tool would use the same moderation feature currently being offered on regular YouTube videos. That is, video makers can blacklist chat words or ban viewers who are making hateful comments.

YouTube Super Chat - Helping Creators Monetize

But YouTube Super Chat is only available for people aged 18 and above. That is, those with a credit card. Still, a kid can easily get a hold of his parents’ bank account and use it in commenting on YouTube live stream.

Unwanted charges could be disputed using the customer service of Google that has a strict control overs donations.

This latest feature has been unveiled in beta today but only for select users. YouTube Super Chat will be introduced more broadly on January 31. That said, you have at least two weeks to give this tool a try and send your feedback.

“We’re excited to start the Super Chat beta today with a few creators, such as iHasCupquake, Great Library (buzzbean11) and Alex Wassabi. And we plan to broadly launch Super Chat on January 31 for creators in 20 countries and viewers in more than 40 countries.”

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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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