YouTube introduces new YouTube Kids programs
The online video-streaming service has eight new shows, including “The Eggventurers” and “Book Tube Jr.” And it has more in the pipeline, with 25 projects in development.
YouTube Kids is gaining traction. The older generation had to watch their cartoons on TV. But kids these days consume most of their video content from mobile devices, such as tablets, smartphones and other connected devices.
Studies showed that young viewers prefer YouTube over conventional TV. And those viewing habits are growing. It transforms consumption behaviors over time.
A study published by Lego back in 2019 found that more kids in the US and the UK want to be YouTubers than to be astronauts when they grow up.
These shifts are changing the way we connect with information and content moving forward.
The new programs are part of the platform’s announcement last year to invest $100 million in kids content, family and educational programming. It also drops the financial effect on creators due to changes in rules around kids entertainment.
Ads on YouTube Kids
YouTube announced last year that targeted ads would be disallowed on kids’ videos, in accordance with the Children’s Online Privacy Protection Act (COPPA). And the content for younger users would have comments and other community features disabled.
The decision barred kid creators to generate revenue on YouTube. So, the company wanted to fund specific programs under this new initiative instead.
In 2019, COPPA fined YouTube a record $170 million for violations on data collection on such clips.
YouTube Kids programming is a collaboration with experts on child safety, child development, and digital literacy. And they will be available in more languages.
“The scripted quarantine mystery series “Lockdown” – which was produced by Canada’s Sinking Ship Entertainment and received multiple accolades including the Prix Jeunesse International Award and a Content Innovation Award – will launch Spanish-dubbed versions of its 16 episodes. From SmartStudy, YouTube Originals’ first Korean animated title “Pinkfong Wonderstar,” will also roll out several new language versions throughout the year to join its previously released English and Korean editions, which have together captured more than 30 million views since launching in December 2020,” says YouTube.