YouTube is opening up more ways for creators to make money—and this would be by way of enabling them to engage fans so more revenue can be generated. The announcement was made at an event to launch YouTube’s new products like channel memberships, merchandise shelves, premieres and more. The streaming site is expanding existing options with new features, while new products including Super Stickers and Learning Playlists are also being added.
YouTube is introducing Super Stickers as a way of building on the successes of Super Chats, which was launched in 2017. According to the company,” Super Chat is now the number one revenue stream on YouTube for nearly 20,000 channels – an increase of over 65% over last year.” Now, Super Sticker is out to complement that achievement by allowing fans to purchase animated stickers during live stream and Premieres to show their favorite creators how much they enjoy watching their videos. These stickers will come in different variant and designs across various languages and categories including gaming, fashion & beauty, sports, music, food, and many more.
Channel Membership is another product that enables fans pay an access fee of $4.99 to get unique badges, new emojis, and special perks. The special perks could include exclusive live streams, extra videos, or shoutouts. YouTube is adding one of the most requested features—membership levels. Membership levels will let creators set up to five different price points for channel memberships, with each one of them coming with varying perks. “We’ve been testing levels with creators like the Fine Brothers Entertainment on their REACT channel, who have seen their memberships revenue increase by 6 times after introducing two higher-priced tiers,” a statement on the YouTube official blog read.
YouTube’s Merch shelf with Teespring, which allows creators to sell merch to their fans directly from their channel has not been left out—5 new partners have now been added. This will allow eligible creators merchandising with Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth to also use the Merch shelf.
The Google subsidiary revealed that Super Chat, Channel Memberships and Merch were not generating revenues for creators in early 2018; but things have changed and creators are now getting desired results. “In fact, thousands of channels have more than doubled their total YouTube revenue by using these new tools in addition to advertising.”
People come to YouTube to learn different things. To this end, the streaming website has launched Learning Playlists to provide a dedicated learning environment for users. Learning Playlists will provide more structures by dividing a collection of videos into chapters around concepts from beginner to more advanced. To enable users to focus on the lesson learned, YouTube will hide recommendations from the watch page.
Finally, YouTube’s fundraising tool launched in 2018 is exiting beta and will be fully available to all creators across the US in the coming months. YouTube Giving enables creators to use their voice on the platform to raise money in support of their favorite charity or nonprofit.