YouTube channel managers advised not to delete old clips

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Hey there, fellow YouTube creators! If you’re like me, you’ve probably had moments where you’ve debated whether or not to hit that ominous delete button on some of your old video clips. Well, hold on tight before you make that move! Todd Beaupre, YouTube’s Product Lead, recently dropped some wisdom bombs that might just change your deletion habits for good.

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In a nutshell: don’t delete unless you absolutely, positively have to. That’s the word from Beaupre himself, and it’s got some serious weight behind it. Why? Because when you delete a video, you’re not just saying goodbye to that particular piece of content. Oh no, you’re severing ties with the audience that watched, liked, and maybe even shared it.

Think about it this way: your videos aren’t just floating out there in the digital abyss. They’re building blocks that make up your channel’s identity. Each one contributes to the bigger picture, helping YouTube’s algorithm understand what your channel is all about. So when you start yanking videos left and right, you’re basically throwing a wrench in the algorithm’s gears.

Now, I get it. Sometimes you have a darn good reason to nix a video. Maybe it’s outdated, irrelevant, or just plain embarrassing (we’ve all been there). But before you pull the plug, consider this: every video you delete is like a piece of your channel’s puzzle disappearing. And trust me, the algorithm is a stickler for puzzles.

See, YouTube’s recommendation system is all about connecting viewers with content they’ll love. But when you start deleting stuff willy-nilly, you’re making the algorithm’s job a whole lot harder. It’s like trying to solve a jigsaw puzzle with half the pieces missing – frustrating and ultimately pointless.

But wait, there’s more! Beaupre’s advice isn’t just about keeping the algorithm happy. It’s also about maximizing your reach and growing your audience. After all, every video you delete is a missed opportunity to connect with potential viewers.

So what’s the takeaway here? Simple: think twice before you delete. Sure, there may be times when it’s necessary, but make sure it’s for a darn good reason. And if you absolutely must take a video down, consider unlisting it instead of deleting it outright. That way, you can keep your channel’s puzzle intact while still keeping certain videos out of the spotlight.

So there you have it, folks. The dos and don’ts of YouTube video deletion, straight from the mouth of a YouTube insider. Now go forth and create – just remember to think twice before you hit delete!


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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