The English Premier League kicked off last Friday, and YouTube has created a dedicated channel to celebrate it. Football [soccer] is the most popular sporting event in England, and adding a dedicated YouTube channel is a smart move by Google, and will no doubt attract thousands of visitors to website everyday—weekends in particular.
The English Premier League [EPL] attracts billions of dollars annually in terms of investments from sponsors, which makes it one of the biggest sporting events in the world. In 2018, Amazon was granted the rights to stream live matches to customers in Britain and Ireland over a three-year period. Over the three-year or three-season period, a total of 60 matches will be streamed exclusively to Amazon Prime customers in those countries.
It is a big one for Amazon considering how hugely popular the English Premier League is around the world. In a statement made available on its official website, the Football Association said: “Package F, acquired by Amazon Prime Video, includes the right, for the first time in the UK, to make available a full round of live Premier League matches.”
Amazon Prime is given Package F, which will enable it to show 20 matches exclusively to its subscribers per season from one Bank Holiday and one midweek fixture program.
Premier League Executive Chairman Richard Scudamore said of the new partnership with Amazon:
“We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League.
The interest in our UK rights is testament to the fantastic competition delivered by our clubs. This outcome will support their continued efforts to put on the best possible football and use their popularity and reach to have a positive impact on the sport and beyond.”
Amazon Prime program costs $119 a year, and offers customers a variety of services, including free shipping of products bought on Amazon.com, video streaming among others.
Earlier in the year, three of England’s biggest Premier League clubs Arsenal, Manchester City, and Liverpool were among the first set of soccer teams to install Intel technology at their stadiums to enable fans to watch highlights of matches through the eyes of players.
All three clubs will each place 38 5K ultra high definition cameras around their stadiums. The 5K ultra HD cameras will enable the three big clubs to benefit from Intel’s True View, which allows for 360-degree, 3D replays in and the ability to view replays from a player’s perspective.
Intel’s True View technology uses cameras that record images, heights, width and depth data to produce voxels-pixels with volume. With this technology, 3D will be enabled, while virtual scenes can be created, allowing users to view replays of key moments from any conceivable angle. The technology being deployed by Intel is also being used in the National Football League [NFL] and the National Basketball Association [NBA] both in the US.