Snapchat has more than 190 million daily active users. To hear that some marketers brush it off as a major platform for brand visibility and sales is confounding.
Many of Snapchat’s users comprise of teenagers and millennials. If your business focuses on niches on this demographic, you will be a hit.
So, celebrate when a competitor leaves Snapchat. Treat it as an opportunity to grow your brand.
To ease things further, here are four winning strategies to boost your Snapchat marketing strategy.
1. Get ahead of the competition.
A Clutch and Smart Insights study found these:
- 89 percent of businesses are on Facebook
- 83 percent are on LinkedIn
- 80 percent are on Twitter and
- 56 percent are on Instagram
- 21 percent are on Snapchat
The study gives you an insight how big your opportunity is to reach new customers on Snapchat.
If you build an organic following or use Snap Ads, ensure that your content is engaging. Follow brands that you love and learn from them. Take note of the techniques, tools and content they use to keep their followers involved.
Play around with the Snaps you share, urge followers to give feedback and bolster content with the highest engagement rates. It improves your strategy and keeps you ahead of competitors.
2. Focus efforts on younger demographics.
Snap designed Snapchat for teenagers. Data shows the company thriving in keeping younger users engaged.
A 2018 Pew Research Center study shows 78 percent of respondents between 18-24 years old are using Snapchat. Twitter usage under the same demographic is only 45 percent.
A good grasp on the appeal to younger audiences will help you cater better Snaps. So, simply showing your product or inserting a call to action to every Snap will not cut it.
3. Show the human side of your brand.
Facebook algorithm changes keep marketers up at night. The social network does it to promote meaningful conversations, helping users see more of friends’ posts, rather than robotic and click-bait posts that crawl on companies’ pages.
Snapchat shuns this mistake. Each Snap is about showing the human side of the brand. Users get a real, close look at the company, especially the vulnerabilities.
For authentic Snapchat marketing, educate your audience about your brand, rather than selling your product in the get-go.
4. Keep followers glued.
Snapchat marketing is about drawing people in to engage with your brand. The longer the time spent on your account or pages, the higher the sales results.
Alas, traditional social networks often ask followers to take extra steps to keep them glued. They require followers to click links redirect to another website to buy their products.
Snapchat keeps followers on the platform longer. It integrates your brand’s content with ecommerce features within the app.
Snapchat also allows users to explore brands and their locations, make restaurant reservations, start phone calls or grab an Uber within the app.
If you are a new Snapchat marketing professional, you have many ways to make your brand stand out on the platform.