Why Online Adults Go On A Facebook Vacation

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Facebook, already with more than a billion members worldwide, is the top social networking site in the United States.

But most of American users had to leave the site over long periods of time for several reasons.

According to the Pew Research Center’s Internet & American Life Project, new findings show more than two-thirds (67 percent) of online American adults use Facebook, besting LinkedIn (20 percent) and Twitter (16 percent).

Of those Facebook users, 61 percent said they willingly took a long respite – several weeks or longer – at one point or another.

A fifth (20 percent) of online adults who do not use Facebook admitted they used to visit the site but stopped doing so.

Another 8 percent of non-Facebook users among online American adults have plans on signing to the service in the future.

The nonpartisan, nonprofit research organization asked the Facebook users who took a break from using the site about what triggered their hiatus.

Most (21 percent) of them said their “Facebook vacation” resulted from busy schedules, so they could only afford short periods on the social network.

Other Facebook users said they had to do it because of several other reasons: loss of interest, irrelevant content, unrestrained drama, excessive time allotment, vacation, boredom, without any reason, privacy concerns, lack of internet access, preference, health or age, religious reasons, and less posts.

Reasons for Facebook Breaks (Percentage)

61 percent of Facebook users have voluntarily taken a multi-week break from using the site in the past; these are the reasons they gave for doing so 

 Was too busy / Didn’t have time for it 


 Just wasn’t interested / Just didn’t like it 


 Waste of time / Content was not relevant 


 Too much drama/gossip/negativity/conflict


 Was spending too much time using the site


 Only an intermittent or infrequent user


 Went on vacation/trip/deployment


 Just got tired/bored with it


 No real reason / Just because


 Concerns about privacy/security/ads/spam


 Did not have computer/internet access


 Prefer other ways to communicate / Facebook not “real life”


 Health or age issues


 Took a break for religious reasons


 Didn’t like posting all the time / Didn’t want to share


 Source: Pew Research Center’s Internet &   American Life Project Omnibus Survey, conducted December 13 to 16, 2012 on   landline and cell phones. N=316 for Facebook users who have taken a break   from using the site in the past.


Princeton Survey Research Associates International (PSRAI) conducted the survey through Princeton Data Source, which interviewed a sample of 1,006 adults in the United States on December 13-16, 2012.

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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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