Why a successful website needs backlinks?
Getting “backlinks,” or hyperlinks from other sites that link to your own, is a necessary part of optimizing your site for the search engines. However, as we will see, collecting these links must be done correctly as to maximize results and minimize the chances of Google penalizing our site.
Can you define a Backlink?
When a site links to your site, the relationship is called a backlink. Basically, another site is “linking back” to you.
What are Backlinks in Relationship to Search Engine Optimization?
Google finds websites via “web crawls.” Google has an algorithm that finds new sites by “crawling” the hyperlinks of sites already found in their index. In fact, the internet is called “the web” due to this fact: it is a giant amalgamation of sites that all link to each other in some way. This is how our “world wide web” came to be.
Yet, Google also gets information as to the general purpose of sites via crawling links. Links contain “anchor text,” which is the actual text displayed on a link that the visitor sees. For indexing purposes, this anchor text has historically been used as a factor in determining what a site is all about.
Nowadays, with “link building” spam networks in existence, “contextual links” have become important. What this means is that the links to your site must also be found in a amongst a “keyword field” of words and phrases that relate to your topic. In other words, backlinks have to be in context if they’re to be considered valid.
A Brief on Link Building
Link building is the accumulation of inbound links to your site. Link building is forming relationships with other webmasters and sites in your particular space. People who have an interest in your site’s topic and entities that exist in your field will link to your site if they find it useful. This is what you are aiming for.
How to Acquire Backlinks
Creating backlinks can be done aggressively or passively. We recommend finding a middle of the road approach. Google is finicky and when they see things “happening too fast,” red flags go up.
The truth of the matter is that a solid, quality site is going to get backlinks. One of the most tried and true methods of collecting links is to aim to create quality material. That way, you will gather links and an audience “via osmosis.” People will have a natural inclination to link to useful content.
Yet, you don’t necessarily have to wait around for things to happen. Form relationships with other businesses in your space. Reach out to them. See if an arrangement can be made that leads to mutual linking. If you build websites for other people, make sure to include a link back to your website on their site\.
Getting backlinks is a component in a successful SEO strategy. There are many factors involved in SEO, and it would behoove you to apply them all on to your site. There is no single, “smoking gun” method that gets you to the top of Google overnight. Rather, an SEO expert knows that true SEO is marathon, not a race. Make back-linking a part of your overall SEO strategy.