Ads will not be coming to WhatsApp, according to Meta
WhatsApp has denied stories making the rounds that it plans to introduce ads. Will Cathcart, the head of WhatsApp, refuted the media reports. The denial becomes necessary following a Financial Times report that Meta was planning to introduce ads to WhatsApp. Reports of ads on WhatsApp just would not go away; these reports have continued to resurface despite strong denials by Meta. This @FT story is false. We aren’t doing...
WhatsApp launches Flows to bolster its in-app shopping experience
WhatsApp has launched a new product called Flow. The goal of Flow is to make the app’s shopping experience better for both users and merchants. Users will be able to complete tasks such as picking a seat on a flight or booking an appointment within the app. A text box, a calendar, and a seat selector are just a few of the building blocks available to WhatsApp merchants as they build their businesses. Flow, according to WhatsApp,...
WhatsApp Channels is now accessible in more regions
WhatsApp has extended access to its Channels feature to more regions. The company said in a statement that Channels is now available in over 150 countries across the globe. Channels is a one-way broadcast service that allows users to stay up-to-date on topics of interest within the WhatsApp app. Users can find Channels within a separate tab on their chats. It provides a means for users to use WhatsApp as a real-time news and...
WhatsApp is reportedly working on cross-platform messaging
Credit: Yabb WhatsApp is reportedly testing a new cross-platform messaging feature that opens a new screen called “third-party chats.” Apparently, this is in response to the European Union’s Digital Markets Act (DMA), which last week named Meta as one of the big six tech companies to be considered gatekeepers. The new feature is still in its beta stage, according to TechCrunch, and represents the first example of the new...
WhatsApp Introduces HD video support on Android and iOS
After announcing support for HD images on its platform, WhatsApp has today launched HD video support on Android and iOS. At the time, WhatsApp did say the video version of the feature was coming. WhatsApp has confirmed to TechCrunch that it is now rolling out HD video support on Android and iOS. The feature, according to the report, is now rolling out to users. With HD videos, you can choose to share high-def videos across WhatsApp....
The Power of WhatsApp Marketing for Modern Businesses
In a world perpetually driven by technological advancement, businesses are constantly seeking innovative avenues to connect with their audience. Among the multitude of tools available, WhatsApp has emerged as a dynamic platform for marketing, providing a personalized and instantaneous way to engage customers. The evolution of this once-simple messaging app into a multifaceted marketing powerhouse is nothing short of remarkable. The...