Google+ promoted posts still run in beta but, the same as how it works on Facebook, this type of endorsed content allows you to direct a timely message to your target audience.
Since promoted posts on the social network – Google calls them +Post Ads – are in the development stage, many people have speculated on how the final product will look like. Some people say the content may be displayed on the Internet giant’s network; Google’s Display Network comprises of two million networks. Other people suppose that Google+ users will never see an ad on the platform.
Though we still have to see if promoted posts will pan out for Google+, the point is Google is taking big steps in social advertising. If you don’t want to be left behind the competition, take these few tips for +Post Ads.
1. Create a Google+ page for your business.
If you want to use promoted posts on Google+, the best way to start is to create a Google+ business page while +Post Ads are still in beta. Act now while you still have time to organize and enhance the page.
2. Share posts from your blog or website to Google+.
Since Google+ belongs to Google, it means the search giant will highly consider content from its social network when it updates search engine results pages. Simply put, you increase the number of links and ranking of your website on Google Search.
But how will share your own content if you don’t have a blog or website? There’s not much you can do here. If you don’t own a blog, you’re certainly missing a huge opportunity. Google considers blog content, and when you share blog posts, it ranks higher on search results.
3. Engage with people on Google+.
Start engaging with people in your Circles to build relationships in your network. It’s time to nurture your fan base. With search leaning toward social content, the larger your circle of followers, the higher the probability that your content will be seen by more people in organic search.
Apart from social search, user engagement is the pillar of social networking sites. Engagement is about keeping discussions afloat with your customers. Google+ will help spark conversations related to your brand thru promoted posts or conversations. It means you’re still engaging with the audience using Google+ content even if you logged out of the social network.
4. Revise and reconsider your Google+ messages.
Stop thinking of grandiosity and bombast and start thinking of creative Google+ messages tailored to your audience. Your followers comprise of small groups with common interests and needs. Since Google+ +Post Ads may rely on Google AdWords, these promoted posts may likely be highly targeted to a specific audience. It also means you can modify messages and promote each one thru different categories.
5. Add value on Google+ posts for your customers.
All Web services on the Internet must add value to the customer. The same thing applies to social networking sites – Google+ in particular. And it must reflect on your Google+ business page. The posts you publish must inform your readers in whatever way possible. It’s an easy way to keep your content and brand relevant. So by the time +Post Ads graduates from beta, you already have a loyal group of reliable readers.
Do you have a presence on Google+? If yes, how will these tips affect your 2014 campaign on the social network?