How Microcopy Plays An Important Role for Better User Experience UX designers and digital marketers generally pay more attention to long-form content on the websites.  As a result, the content on the about page, service pages, and blogs become the priority. Do you know, “There’s another aspect of the website that professionals miss?” Microcopy! Microcopy has a lower word count and takes less space. However, when you view the overall website, these may seem trivial. But users find them useful. According to Zendesk, 50% of customers will switch to a competitor after one bad experience. So, with proper microcopy content, you can give a better user experience to the website visitors. In this article, we will see what microcopy is and how it provides a smooth user experience. Keep reading! Introduction to Microcopy Microcopy (also known as UX microcopy) is the print-sized content available on websites, applications, and products. They are tiny bits of content that share a story of what users have to do, focus on user concerns, etc.  The microcopy content becomes essential only when you get into the shoes of the users.  You’ll discover the places where little sets of words can convince the user to perform some actions on your website. So, even though the website design may have all the glitz and glam to attract the user.  These microcopy contents will convert prospects into customers and perform the desired action. Here are a few common microcopy content types: ButtonsThank you pagesCaptionsCookies information box404 pagesError messagesText that goes at the bottom of the sales pageTooltip And more. The more you improve your microcopy content, the higher the chances of retaining the leads. Check the below image from Adobe’s Acrobat page. I have marked the microcopy content that encourages users to download the Adobe Acrobat reader.  Source: Adobe Many companies use microcopy on their pricing page. For instance, instead of using “Get Started,” they use “Get Started (no credit card required).” Marketers know that users will subscribe to the software by giving a free trial without any credit card information. How is Microcopy Important for Smooth User Experience? Effective microcopy has the potential to provide what the user is expecting.  When a user is going through any website or application, they have many questions in mind.  Microcopy should aim to answer these questions with little instructions....