Vine Camera: Vine App Is Now A Camera App

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Vine Camera: Vine App Is Now A Camera App

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The fate of Vine has been determined. Twitter is keeping it, but not as an app that it used to be. Rather, it will be as a Vine camera app.

Earlier this year, Twitter announced that it was going to shut down the Vine platform, breaking millions of hearts. The app’s growth was stagnant. For Twitter, it was costly to run it. So, it chose to cut the cord on Vine and discontinue supporting the app.

The decision of abandoning the app came a few hours after the social networking site announced its quarterly financial report. As it turned out, things were not going well. Nine percent of its employees would be let go.

Founded in the middle of 2012, Vine was acquired by Twitter for $30 million. It was said to be a smart move because after launching in October 2012, Vine users grew up and gained 200 million monthly users and viewers. It was proven to be a perfect platform for pranks, wins/fails, etc. However, some content creators moved to another platform. Unfortunately, Twitter did not have the right move to save the ship.

Moving forward, Twitter chose to save the service. But it will not be in the same form. Rather, it will be in a form that could be more cost-efficient to operate.

Vine announced on Friday that its app would change into a Vine camera in January next year.

“Here’s what’s coming: in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone. In the coming days we’re also rolling out a way to make it easy for your Vine followers to follow you on Twitter — stay tuned for a “Follow on Twitter” notification soon. And last but not least, you can now download your Vines through the app or the website.” – Team Vine and Twitter

What About The Future Of Twitter?

Vine Camera: Vine App Is Now A Camera App

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It is not clear yet whether or not Twitter is still planning to sell itself. Back in November, several reports emerged that Twitted has various bids on the table. Unfortunately, the offers were in the range of $10 million.

Finding An Audience

Vine wants its users to find an audience for their creations. That said, it introduced a new feature called “follow on Twitter.” This notification allows Vine users to tag along with their favorite creators to the platform’s parent company.

Twitter has already a Vine integration. But this new option is another method to encourage users to use the primary platform.

This latest announcement of Twitter is tied into its video strategy. It introduced thirty-party live video to its platform so that its remaining Vine creators will continue to create content through Twitter. Unfortunately, its biggest producers are already using another platform that allowed them to make a huge profit for their services. According to these creators, they left Vine because Twitter refused to offer them better revenue-sharing solutions. That said, it is unlikely for them to return to Vine or use Vine Camera app in the future. 


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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