Use Videos to Drive Social Media Leads

Time to get rolling with a new, powerful video

Time to get rolling with a new, powerful video

Are you sure your videos are effective in your marketing ventures? Yes; they may be getting thousands of likes, comments, and shares, but if videos don’t drive qualified leads, they are only doing half the job. Here, we discuss the 3 ways with which you can increase traffic, qualified leads, and social media sales through engaging and powerful videos!

Product Videos

Study by Invodo suggests that 64% to 85% of website visitors are likely to buy your product or service after watching a video on it. A promotional cum educational video that exhibits the benefits, features, and branding value of a product is highly effective in social media conversions. Animated videos and infographic videos are very engaging and with a little humor, they can go a long way.

How-to Videos

Google reports that 1 in 3 millennials will buy a product after watching a how-to video on it. Tutorial videos allow your audience to use your products and services in the best way possible. These videos work quite well on YouTube and with the outbound link option now available on the social network; you can direct traffic to your website or landing page for effective conversions with ease.

Testimonial Videos

“Nothing draws a crowd quite like a crowd”

P.T. Barnum couldn’t have summed it up any better. Invite your loyal customers to participate in your testimonial video. For local customers, visit them with your gear and make them describe your product, their experience with the product, and any issues they countered that were promptly resolved. This adds a great deal of credibility to your social media marketing efforts and may actually drive the most traffic and social media leads to your website.

A picture is worth a thousand words, but a great video is worth more than a 1,000 leads. Market your videos effectively on social media and use appropriate call to actions in the end, to turn your online efforts into measureable success!

 

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Author: Firdaus

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