4 Types of Content that Improve Traffic and Sales
Providing your audience an excellent content can boost your site’s traffic, conversions and sales. According to Hubspot, business’ blogs that create amazing content enjoy 67 percent more leads or 15 times more traffic than sites without blogs.
But what types of content to write you should consider to increase traffic, boost your brand and improve sales?
Buzzfeed and The Huffington Post are just two of the sites that use this type of content that enhances their traffic and conversions. But you should do it the right way by making a list that’s extremely useful for your audience.
People love to read list post because our brains love numbered lists. When you use this type of content, you should go into details and give valuable advice.
Since content marketing is about teaching, creating an ultimate guide is the best way to establish a relationship with your audience. Ultimate guides can dig deeper into a certain topic. They allow you to leave nothing out.
Because you give it all away, you will end up having content with thousands of words. Ultimate guides can be geared towards beginners or advanced audience.
When you choose to give your audience an ultimate guide to a certain topic, you need to device substantial amount of time to create amazing content. When it is done right, it can give you massive traffic that converts into sales.
Ultimate guides can become an evergreen content that rakes in a huge amount of search engine traffic, put your site on the map and bring more customers.
But before you create an ultimate guide, you should define your audience first. Focus on your topic and go deeper. Always remember that creating this type of content requires a lot of time and space.
Post about your personal experience
Most of you write a post because you know a thing or two about the topic based on your own experience. It is one of the reasons your fans are following you.
This type of content will show your audience how to perform something that you have already done. For instance, if you are creating an instruction of a particular topic, you can include your personal story.
Content about your personal experience will help you build a relationship with your audience and be known as an expert on a particular topic.
It is an ideal opportunity for you to share more about yourself and your experience with them. It combines examples from your experience with actionable strategies. This content aims to educate and interact with your audience.
In addition to list post, people also love tools post. That’s because they love anything that can help them achieve something.
Every industry has tools that a person can use to make something a lot easier. You can publish a post about the best apps for writers, best tools for travelers, etc.
These types of content, if done properly, can surely boost traffic, conversions, and sales. Although they are proven to be useful in gaining more traffic, you need to make sure that they offer value to your audience. Otherwise, you can never achieve your goals.