????test,????test: Starting today, you’ll be able to record and send voice messages in DMs ???? Here’s how????
PS. The experiment will be rolled out in phases. pic.twitter.com/aqQM6h9sof
— Twitter India (@TwitterIndia) February 17, 2021
The feature allows users to record audio clips and send them as a direct message. It extends the audio recording function Twitter added to regular tweets last year. The 2020 launch had celebrities and influential users send out voice clips here and there.
The fanfare died out. And less audio clips had been submitted over time.
You can Tweet a Tweet. But now you can Tweet your voice!
Rolling out today on iOS, you can now record and Tweet with audio. pic.twitter.com/jezRmh1dkD
— Twitter (@Twitter) June 17, 2020
Audio clips in DMs may be set for another purpose and be more valued. It opens Twitter to more people with various capacities.
Audio tweets have added more ways for users with visual issues to engage with Tweets.
The social network has continually improved accessibility to the platform. It had a range of new initiatives last year.
Audio DMs could be a new element in this drive. These could help reduce language barriers in multilingual countries. Sometimes, we find it easier to talk in a different language than to write it.
Otherwise, you can use it to have more fun with your DMs. Audio is making it big again. The rapid growth of audio social network Clubhouse has led to various clones among the major platforms.
Audio DMs may be Twitter’s way of tapping into the trend. But there are more practical and valuable applications for it.
Consider brand usage. It gives you a way to record fun or educational audio clips to respond to basic customer queries.
Voice recordings in Twitter DMs may last up to 140 seconds. And it is currently available on iOS only. Twitter says support for Android and desktops will roll out later this year.
We will keep you posted if there is a broader rollout of audio DMs to more regions.