Based on a recent study, Twitter users on mobile are younger and more active, and tend to follow more brands on the network. They also interact and spend more time on the network.
Trends on Twitter Mobile Users
Based on study that Twitter conducted with Compete, the following statistics were found:
• Although the typical Twitter user follows just five or more brands, those who usually access the network through mobile devices are 96% more likely to be a follower of 11 or more brands.
• Twitter mobile users are 301% more likely to Tweet while commuting, while 168% are more likely to Tweet while on a shopping spree.
• Twitter mobile users are 58% more likely to remember viewing an advertisement.
• Twitter mobile users are more interactive: 85% are more likely to add a Tweet to favourites; 78% are more likely to “re-tweet,” and 63% are more likely to click on a link.
A Younger Generation of Twitter Users
Likewise, the study also discovered that younger Twitter users, specifically those in the 18 to 34 age range, are 52% more likely to use the network via a mobile gadget. What’s more, they are 86% more likely to log on twitter several times on a single day, as compared to the usual Twitter user.
Competition is Tough
Nonetheless, Twitter still faces a tough competition for mobile-based revenues. It was estimated recently that Twitter earns more through mobile media than Facebook and Apple, but much less than what Google makes. On the other hand, Facebook is also concentrating on the mobile market. It was reported recently that the network gains 23% of their entire ad revenues through mobile means.