Twitter will launch a new weather news offering this week called Tomorrow, as part of its official paid newsletter service. It will deliver updated weather information and insights after signing up to its monthly subscription.
Tomorrow integrates Twitter’s recently acquired Revue newsletter service. And it adds up to its growing list of creator monetization options.
The weather news service will run weather information for specific regions. And it relies on how subscribers are using the platform to provide the latest events.
Meteorologist Eric Holthaus will lead the project. He will work with other climate experts to deliver local weather insights to a small group of US states—for now.
“We’ll be doing local newsletters, drop-in audio chats during times of scary weather, original journalism focused on climate justice, and a paid service that will let people ask unlimited questions. It’s a revolutionary weather service for a revolutionary moment in history,” explains Holthaus.
Tomorrow will share insights for 16 states initially. But Holthaus will expand his team to include more regions. And he plans to branch out into other nations with high Twitter usage. The aim is to provide in-depth weather information and resources to places that need it.
What you’re paying for
The subscription will cost $10 per month for the following perks:
- Ability to ask our team of meteorologists unlimited weather and climate questions with a guaranteed response
- A members-only weekly newsletter, with uncut interviews
- Early access to podcast episodes and original longform journalism
- Discounts on Tomorrow merch and other members-only perks
- 1% of all member revenue will used to support Environmental Justice organizations. The more members we have, the bigger the impact
This is the first project to come out of the Twitter-Revue partnership. Twitter notes that it aims to establish a writer collective to generate money. And the social network is eager to explore further and monetize on other niches.
With that in mind, the Tomorrow project will turn into an old-style publishing model. It will have a main banner brand. And journalists and experts will sign on to make a more inclusive offer. They will also share the revenue, rather than each writer soloing a newsletter.
Revue has partnered with many collectives. It aims to establish more publication groups to improve subscriptions. And it could have more sustainable funds for journalism through direct funding.
We will see how users will receive Tomorrow. If the integration with Twitter can help expand the reach, more profitable models for independent journalism may come next.