Twitter launches its paid subscription service Twitter Blue

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Twitter has officially launched its Twitter Blue service. For a monthly fee, users will have access to more features and tools on the platform.

twitter blue

“We’ve heard from the people that use Twitter a lot, and we mean a lot, that we don’t always build power features that meet their needs. We took this feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level,” says Twitter.

What you will get

Twitter Blue will give you access to new tools for a better tweet experience.

  • Undo tweets – You can withdraw sent tweets within 30 seconds from posting. It will help you edit grammatical errors, contextual mistakes, or change the whole tweet, before posting. Twitter Blue subscribers get a custom timer of up to 30 seconds to click Undo before the tweet, reply, or thread appears on their timeline.
  • Bookmark Folders – Twitter Blue subscribers can sort saved tweets into designated folders. It makes content management easier within the app.
  • Reader Mode – You can turn tweet threads into a streamlined, easy-to-read text for a better reading experience in your stream.
  • Color theme – Twitter Blue subscribers can choose different color options for their user interface. These options are on the desktop already. But the subscription will extend the themes to the Twitter app.
  • App icon – You will get a new range of custom app icons on your device.
  • Dedicated Support – Twitter Blue subscribers will have a dedicated customer support.
twitter blue

Shown here are the Bookmark Folders, Undo Tweets and Reader Mode features for the initial Twitter Blue service.

Twitter Blue will arrive in Canada and Australia initially. It will cost $3.49 CAD/$4.49 AUD to subscribe. The social network plans to gain feedback from the initial rollout before expanding to other countries.

“And for those wondering, no, a free Twitter is not going away, and never will. This subscription offering is simply meant to add enhanced and complementary features to the already existing Twitter experience for those who want it,” clarifies Twitter.

Even if only 1% of Twitter users choose to subscribe and pay the monthly fee, it would lead to around $7 million per month in revenue for the company. And Twitter has been finding ways to boost its revenue. Bottom of Form

Reports suggest that Twitter may implement tiers for its subscription service. Higher tiers may cost more and offer additional tools.

Twitter Blue is now available in Canada and Australia. You may also follow the @TwitterBlue account for further information.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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