Twitter has acquired a new platform for writers and publishers in Revue. The service will help anyone who creates and gets paid for newsletters.
???? We are thrilled to announce @Revue is joining Twitter! Revue makes it easy for writers and publishers to send editorial newsletters and generate subscription revenue. See ???? and blog post below for more.https://t.co/3XTrlHYa2B
— Mike Park (@mep) January 26, 2021
Twitter is a social network that allows people to gain followers by sharing snippets of their thoughts or information.
Authors, influencers, brands, and more use Twitter daily to reach their audiences and followers.
Many users have built strong bonds with their groups. They look for other places to post longer content. They want to satisfy their audience beyond what the 280-character limit allows.
Revue will be a separate service. Its integration makes it easier for authors and audiences to cross paths with each other. And it will help Twitter become a haven for writers.
Twitter expects the acquisition to help drive more conversation on both platforms simultaneously.
Users can subscribe to newsletters of favorite authors directly via Twitter. It allows writers to direct them to longer, private content. And the conversation over premium content will flow back to Twitter.
“We imagine a number of integrations on Twitter that will help readers more easily discover and connect with writers — from easy ways to subscribe to a newsletter to new settings for writers to host conversations with subscribers.”
Part of the plan is to make premium Revue Pro features free to all users. And Twitter has lowered Revue newsletter fee to five percent to match competitors. In turn, lower fees will help writers gain larger profits from their subscribers.
For marketers, this is an opportunity for influencers, thought leaders and brands to reach the inbox of their loyal followers.
The latest acquisition pits Twitter against Revue’s rival service Substack. And the latter has gained popularity and added a reader feature of its own last month. So, Twitter buying Revue and providing users a lower fee will fuel the competition.
Twitter is hiring more people to join Revue. It aims to recruit more engineers, researchers, designers, and data scientists to upgrade the platform.