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What is that one thing that worries every business startup in the initial phase of their e-commerce trade? – Getting enough lead conversions. While for that you need to plan out the perfect strategy to promote your e-store successfully across different media channels online, do not forget to register your business name in the online directories. Why? Since it is one of the easiest and fastest ways to appear daily on the search engine, whenever someone makes a relevant keyword search corresponding to the service you provide. Also, if you have newly opened up an e-store, it is natural that clients are not even aware that you are there with a particular service that they might need.
Yes, there are alternative brand promotion strategies like Pay Per Click ads, but an online directory is your first step to place your business in the online world.
Online Business Directories – How Does It Help To Promote A Brand?
> Online business directories containing local information, appear routinely on the search engine results page.
> They are often the last place where customers decide to take action.
> Give websites a chance to be easily found on the search engine, even without following any SEO tactics.
Top 10 Business Listing Platforms To Register Your Site
#1 – Google
Google is one of the most common and obvious places to get your business name listed. With Google Business For Places, viewers can easily search on Google Maps, Google+, Google Search and other devices. You can quickly complete your business registration and get started by following Google My Business Help for manual tips.
Create your Google business listing
#2 – Yahoo
This is another popular search engine after Google, where many business sites can register their names for free. However, you can also register for the paid plan service in order to avail additional services like addition of more photos, automatic listing in other directories or detailed business listing.
Create your Yahoo Local business listing
#3 – Vintelli
Boost up your website’s presence online by registering yourself with a business directory that comes with targeted listing management and optimized search engine placement. Unlike other business listing places, Vintelli allows businesses to provide viewers with authentic and valuable information that could help them to take a proper decision.
#4 – Yelp
Yelp helps you to reach more clients online with the help of great user generated business information and client reviews. By registering your business name with Yelp, you can add business photos, respond to client reviews and cater swiftly to your customer needs. What’s more! You can create separate deals for regular customers and monitor the traffic flow to understand the customer behavior.
#5 – LinkedIn
If you are running a business that needs to target professionals and other B2B connections, then do not forget to register with LinkedIn. This social platform provides a great source of business knowledge and useful prospects. You can even get to view any recent group discussions or information and keep a track of the business updates.
Create your Company Page in LinkedIn
#6 – Yellow Pages
This is the digital version of the traditional business directory that was prevalent during the pre-internet age. Get your business listed in Yellow Pages directory online and promote to make your brand reach targets who refer to this service regularly.
Create your Yellow Pages business listing
#7 – White Pages
This is another business directory that is similar to the service provided by Yellow Pages. You can get your business registered here too and provide information like business name, service and contact details.
Create your White Pages business listing
#8 – Foursquare
Foursquare is an online business directory that allows businesses to earn badges for every number of repeated visits. Other than that, you can also provide information such as business location, pictures, product reviews and other useful details.
Claim your Business in Foursquare
#9 – Bing
It is always good to keep yourself registered with other search engine platforms as well, since you never know what some customers prefer to use. With Bing Places for Business, you can get your site registered here that will turn up on the search engine for viewers to have a look.
Create your Bing business listing
#10 – YouTube
YouTube is a great platform to get yourself registered and create your own brand personality. You can create compelling videos that will help to increase your chances of reaching more clients on search engines and on social media platforms. Short videos have the power to engage more target audience compared to wordy contents.
The above list of names were selected carefully in order to provide you with some of the best business listing services. It is important for an online business to receive maximum exposure over the internet. Enlisting your business in an online directory helps you not only to gain more visibility, but also helps clients get to know you better.
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