Tips to Reduce Shopping Cart Abandonment Infographic

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Shopping cart abandonment has become such a common problem among most online stores that webmasters can never really expect to eliminate it fully. While there are benign factors that affect the rate of shopping cart abandonment (e.g. users who put items in their cart without really intending to buy them), according to surveys and research, there are actual relevant reasons why users hesitate from pushing through with their intended purchases.

Some even leave the site as soon as they encounter red flags. These “red flags” will be listed here, and, in the process, we are also going to provide you with shopping cart statistics and tips.

Based on a research on the most successful e-commerce sites (based on gross sales), the said sites share common factors such as:

1.) 76% do not force users to sign up for an account just to make purchases because guest purchases are allowed.

2.) Their checkout processes are relatively short (averaging only at 5 steps).

3.) Quite surprisingly, 33% of them do not adhere to checkout usability guidelines and 44% even have poor checkout usability.

4.) 50% asked the same information from their customers more than once.

5.) 81% are confident that their newsletter is worth subscribing to.

Considering the fact that sites even in the top still suffer from shopping cart abandonment due to their unsatisfactory checkout processes, it is safe to assume that it is this part of the online store that webmasters should give more focus on. Additionally, according to data gathered from numerous online shoppers, the top two reasons behind shopping rate abandonment are hidden prices and lengthy registration processes. Take note that the latter is also an integral part of the checkout process.

This is why major improvements have to be made on it if you intend to minimize instances of shopping cart abandonment. Consider these few helpful pointers:

1.) Enhance the user responsiveness of your site by making it more mobile-friendly, boosting its speed, and dealing with potential security threats. In short, make sure that your site that would consistently instill an excellent overall user experience.

2.) Make the checkout process more efficient and straightforward. Limit the number of steps, highlight each one and make errors immediately known to users. In short, the site should be able to guide them through the entire process.

3.)Allow users to checkout as a guest. Many people just hate having to sign up for accounts on online stores in the first place.

4.) Let your customers have multiple ways to pay you. There are numerous trustworthy payment processors out there that you can use. Don’t hesitate to integrate credit card options as well.

5.) Trust factors such as reviews from past users should be included and displayed. Certificates from reputable companies like McAfee, Paypal, and VeriSign should also be enough to reassure customers.

This infographic from Forix highlights the main causes of cart abandonment, and provides tips that online retailers must follow to reduce the frequency of cart abandonment on their sites.

shoppingcart-infographics


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Author: mavrikos panos

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