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TikTok users in more regions can now purchase in-stream concert tickets
Dec05

TikTok users in more regions can now purchase in-stream concert tickets

TikTok and Ticketmaster have announced the expansion of the purchase of in-stream concert tickets to more regions. A partnership between TikTok and Ticketmaster was reached in August 2022, allowing artists to sell their event tickets through the TikTok app. Through the integration, artists can simply connect with more fans through the TikTok app. “TikTok and Ticketmaster are expanding their first-of-its-kind ticketing partnership into...

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TikTok gets a reprieve as judge blocks Montana from implementing ban
Dec02

TikTok gets a reprieve as judge blocks Montana from implementing ban

TikTok has been granted a reprieve as a Montana judge has stopped the state’s ban from going into effect. Governor Greg Gianforte of Montana signed legislation prohibiting TikTok from operating in the state a few months ago. The legislation was signed in an effort to shield Montanans from suspected Chinese intelligence gatherings. The law was signed even though there is not any solid proof that TikTok was involved in any such...

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How TikTok Ads are performing in the Canadian market
Dec01

How TikTok Ads are performing in the Canadian market

TikTok has emerged as a powerful contender, particularly in the Canadian market. A recent marketing mix model analysis conducted by Nielsen sheds light on TikTok’s growing influence, providing valuable insights into its performance compared to other platforms. Photo by cottonbro studio on Pexels.com The topline findings reveal a significant surge in TikTok’s Return on Advertising Spend (ROAS) and incremental sales in 2022....

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TikTok calls time on its Creator Fund program
Nov08

TikTok calls time on its Creator Fund program

TikTok has called time on its Creator Fund program. A TikTok spokesperson told Engadget in a statement that “all creators currently enrolled in the Creator Fund can upgrade to the Creativity Program.” Starting on December 16th, the Creator Fund will only continue to be available for users in Spain and Italy, while users in the US, UK, France, and Germany will no longer have access to it. TikTok said it wants to create “the...

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TikTok publishes new marketing guide for fashion brands
Nov01

TikTok publishes new marketing guide for fashion brands

A brand-new fashion brand marketing guide has been released by TikTok. The updated marketing guide will help you get your TikTok marketing on the right track with audience insights, advice, and case study examples. When it comes to how fashion brands advertise on TikTok, this recently released guide may be more useful. It has nothing to do with TikTok’s popularity—the strategy is the cause for concern. With a focus on in-app...

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TikTok Marketing: The Challenges, Best Practices, and Successful Examples
Oct28

TikTok Marketing: The Challenges, Best Practices, and Successful Examples

TikTok not only entertains, it is also a marketing tool for businesses to reach and engage their target audiences. Here, we will explore the challenges, best practices and successful examples of TikTok marketing. Photo by cottonbro studio on Pexels.com Challenges of TikTok Marketing TikTok marketing also poses some challenges for businesses that want to succeed on the platform. Some of the challenges are: High competition: TikTok is a...

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