The TikTok Category

Sep17

TikTok fined for failing to protect young users’ data

Posted by Ola Ric on Sep 17, 2023

TikTok fined for failing to protect young users’ data

TikTok has been fined by the Irish Data Protection Commission, which investigated the social network for its handling of children’s data. According to the European authorities’ findings, TikTok processed the personal data of its younger users in a manner that violated the General Data Protection Regulation (GDPR) rules. Based on its findings, the regulator has slapped a $368 million fine on TikTok. Between July 31 and December 31, 2020, the Irish Data Protection Commission looked into TikTok’s adherence to its obligations regarding the protection of personal information for users ages 13 to 17. The regulator stated in one of its conclusions that TikTok by default sets child users’ profiles to public. This action made the profiles of younger users that fall within the age bracket accessible to the public. TikTok is also guilty of making Duet and Stitch opt-in features for their accounts, which gave access to anybody in terms of creating new videos. The regulator also discovered that TikTok permitted adult users to pair with children’s accounts without first confirming that the adult was in fact the child’s parent or legal guardian. TikTok allowed adult users to enable direct messaging for both of them, when the element should not be available for underage users. The UK’s data watchdog fined TikTok $15.8 million in April for failing to protect children’s privacy. According to an investigation carried out by the Information Commissioner’s Office (ICO), TikTok used the data of children of this age without parental consent. According to the investigation, in 2020, up to 1.4 million UK children under the age of 13 were able to access the Chinese app’s platform. According to the ICO, many children were able to access the site despite TikTok setting 13 as the minimum age to create an account. This, of course, exposed them to vulnerabilities and inappropriate content. According to the BBC, information commissioner John Edwards stated that laws are in place to ensure that children are just as safe online as they are offline. TikTok did not abide by those laws. “As a consequence, an estimated one million under-13s were inappropriately granted access to the platform, with TikTok collecting and using their personal data. Share...

Sep09

TikTok is experimenting with a new in-stream shopping tab in the US

Posted by Ola Ric on Sep 9, 2023

TikTok is experimenting with a new in-stream shopping tab in the US

Credit: Bloomberg TikTok is experimenting with what looks like its latest push into e-commerce. According to Bloomberg, some users in the US are now beginning to see a new Shop tab appear in the app. The new Shop tab, according to Bloomberg, is set between the “Following” feeds, giving it a premium placement in the app. The new tab is displaying a scrollable listing of what seems like random products, basically from China. Encouraged by the success of similar push in the Chinese market, TikTok will hope its new e-commerce drive into the US markets will have similar impact. TikTok is also testing a new Shop Feed feature in the UK as it continues to experiment with new ways to integrate shopping into the app. The new test involves a new ‘Shop’ tab, which is swipeable from the main screen and is appearing for some users. Reliable social media commentator Matt Navarra posted information about the new test via his Twitter page. According to the screenshot posted by Matt, some users are now seeing a third ‘Shop’ tab in the app, alongside the usual ‘Following and ‘For You.’ In February, TikTok started testing an in-app shopping feature. The truth is that in-app shopping has not performed to expectations, as most social media apps expected. The in-app test is being done quietly, and a selection of retailers in the US have access to a new in-stream shopping tab activated on their profiles. Among brands currently in beta are, according to the report, Pacsun, pop culture products boutique Three Little Mingos, and beauty brand KimChi Chic. The in-stream shopping flow includes a shop overview and a direct purchase flow, all within the TikTok app. This is unlike the regular TikTok shop process, which reverts you back to the retailer’s website to convert. TikTok added a new “Order Center” button to users’ profiles in 2022. The Chinese-owned app is just one of several social media platforms embracing e-commerce, and the new Order Center button goes to show how far the company has gone. An order button can only mean one thing—you can place an order online while using TikTok. Closely related to the addition is the recent integration with Ticketmaster. TikTok announced it has reached an agreement with Ticketmaster that enables artists to sell their event tickets within the TikTok app. With...

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May20

TikTok is working on a new way to repost videos from the comment box

Posted By Ola Ric on May 20, 2023

TikTok is reportedly testing a new way to repost videos via the comment box. This will probably make it easier and faster when reposting a video to your timeline. The feature was spotted by social media marketer and expert @ahmedghanem on Twitter, and was retweeted by popular social media commentator Matt Navara. Not a major test actually, but one that could potentially speed up the process of reposting videos on TikTok. If or when...

May19

Montana signs law to ban TikTok

Posted By Francis Rey on May 19, 2023

Montana is going to become the first US state to prohibit the Chinese-owned media company TikTok from use on personal devices. Governor Greg Gianforte signed the prohibition into law on Wednesday. It will take effect on January 1. According to the video-sharing network, the prohibition “infringes on the people of Montana’s First Amendment rights.” TikTok has drawn the attention of authorities throughout the world due...

May09

TikTok launches a new “TikTok World Hub” to support brands

Posted By Ola Ric on May 9, 2023

TikTok has launched a new “TikTok World Hub” designed to help brands learn how to connect with audiences and get discovered. The hub features four main topics including branding, commerce, performance and creative. Brands now have access to different topics including videos with TikTok product leaders and product roadmaps to help educate brands on TikTok advertising. The Chinese-owned company has also compiled the complete suits of...

May04

TikTok Pulse Premiere is a Pulse ads expansion

Posted By Francis Rey on May 4, 2023

TikTok is introducing a new premium ad option, Pulse Premiere. It allows large businesses to optimize ad placement alongside the app’s most popular content. Advertisers can use Pulse advertising to display their advertisements alongside TikTok clips in the top 4% of performers on any given day in terms of views and interaction. With this new addition, marketers will have more control over ad placement within the Pulse program....

May02

Commerce explains safeguarding US data amid TikTok fears

Posted By Francis Rey on May 2, 2023

This week, the Biden administration outlined efforts to address growing national security concerns in the United States about foreign companies’ handling of Americans’ data. Gina Raimondo, Commerce Secretary, stated at a U.S. According to a Senate hearing, the agency is attempting “to secure our communications and technology networks, and we are right now in the process of hiring a team to do monitoring,...

Apr21

TikTok takes stronger measures against climate change misinformation

Posted By Ola Ric on Apr 21, 2023

The update moves the app into line with Pinterest and Twitter in outlawing climate change denial, as social media platforms look to do their part to maximize awareness and action, where possible. TikTok has taken measures to deal with climate change misinformation on the platform. The company has now outlawed all content that denies climate change and the impacts it has on the global community. With this, TikTok...

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Next Entries »

TikTok fined for failing to protect young users’ data

TikTok is experimenting with a new in-stream shopping tab in the US

TikTok is working on a new way to repost videos from the comment box

Montana signs law to ban TikTok

TikTok launches a new “TikTok World Hub” to support brands

TikTok Pulse Premiere is a Pulse ads expansion

Commerce explains safeguarding US data amid TikTok fears

TikTok takes stronger measures against climate change misinformation

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