The TikTok Category

Sep17

TikTok fined for failing to protect young users’ data

Posted by Ola Ric on Sep 17, 2023

TikTok fined for failing to protect young users’ data

TikTok has been fined by the Irish Data Protection Commission, which investigated the social network for its handling of children’s data. According to the European authorities’ findings, TikTok processed the personal data of its younger users in a manner that violated the General Data Protection Regulation (GDPR) rules. Based on its findings, the regulator has slapped a $368 million fine on TikTok. Between July 31 and December 31, 2020, the Irish Data Protection Commission looked into TikTok’s adherence to its obligations regarding the protection of personal information for users ages 13 to 17. The regulator stated in one of its conclusions that TikTok by default sets child users’ profiles to public. This action made the profiles of younger users that fall within the age bracket accessible to the public. TikTok is also guilty of making Duet and Stitch opt-in features for their accounts, which gave access to anybody in terms of creating new videos. The regulator also discovered that TikTok permitted adult users to pair with children’s accounts without first confirming that the adult was in fact the child’s parent or legal guardian. TikTok allowed adult users to enable direct messaging for both of them, when the element should not be available for underage users. The UK’s data watchdog fined TikTok $15.8 million in April for failing to protect children’s privacy. According to an investigation carried out by the Information Commissioner’s Office (ICO), TikTok used the data of children of this age without parental consent. According to the investigation, in 2020, up to 1.4 million UK children under the age of 13 were able to access the Chinese app’s platform. According to the ICO, many children were able to access the site despite TikTok setting 13 as the minimum age to create an account. This, of course, exposed them to vulnerabilities and inappropriate content. According to the BBC, information commissioner John Edwards stated that laws are in place to ensure that children are just as safe online as they are offline. TikTok did not abide by those laws. “As a consequence, an estimated one million under-13s were inappropriately granted access to the platform, with TikTok collecting and using their personal data. Share...

Sep09

TikTok is experimenting with a new in-stream shopping tab in the US

Posted by Ola Ric on Sep 9, 2023

TikTok is experimenting with a new in-stream shopping tab in the US

Credit: Bloomberg TikTok is experimenting with what looks like its latest push into e-commerce. According to Bloomberg, some users in the US are now beginning to see a new Shop tab appear in the app. The new Shop tab, according to Bloomberg, is set between the “Following” feeds, giving it a premium placement in the app. The new tab is displaying a scrollable listing of what seems like random products, basically from China. Encouraged by the success of similar push in the Chinese market, TikTok will hope its new e-commerce drive into the US markets will have similar impact. TikTok is also testing a new Shop Feed feature in the UK as it continues to experiment with new ways to integrate shopping into the app. The new test involves a new ‘Shop’ tab, which is swipeable from the main screen and is appearing for some users. Reliable social media commentator Matt Navarra posted information about the new test via his Twitter page. According to the screenshot posted by Matt, some users are now seeing a third ‘Shop’ tab in the app, alongside the usual ‘Following and ‘For You.’ In February, TikTok started testing an in-app shopping feature. The truth is that in-app shopping has not performed to expectations, as most social media apps expected. The in-app test is being done quietly, and a selection of retailers in the US have access to a new in-stream shopping tab activated on their profiles. Among brands currently in beta are, according to the report, Pacsun, pop culture products boutique Three Little Mingos, and beauty brand KimChi Chic. The in-stream shopping flow includes a shop overview and a direct purchase flow, all within the TikTok app. This is unlike the regular TikTok shop process, which reverts you back to the retailer’s website to convert. TikTok added a new “Order Center” button to users’ profiles in 2022. The Chinese-owned app is just one of several social media platforms embracing e-commerce, and the new Order Center button goes to show how far the company has gone. An order button can only mean one thing—you can place an order online while using TikTok. Closely related to the addition is the recent integration with Ticketmaster. TikTok announced it has reached an agreement with Ticketmaster that enables artists to sell their event tickets within the TikTok app. With...

Home » TikTok

Sep17

TikTok fined for failing to protect young users’ data

Posted By Ola Ric on Sep 17, 2023

Sep09

TikTok is experimenting with a new in-stream shopping tab in the US

Posted By Ola Ric on Sep 9, 2023

Aug26

Unleashing Unrivaled TikTok Engagement

Posted By Francis Rey on Aug 26, 2023

In the ever-evolving realm of social media, TikTok has risen as a global phenomenon, captivating the attention of millions with its short-form video content. While some dismiss it as a platform for fleeting trends, astute marketers recognize TikTok’s untapped potential for unparalleled engagement. In this digital age, understanding the art of TikTok engagement is a powerful asset for those aiming to leave an indelible mark. The...

Aug08

Unleashing Creativity: The Art and Impact of TikTok Marketing

Posted By Francis Rey on Aug 8, 2023

In the realm of social media marketing, TikTok has emerged as a powerhouse platform, revolutionizing the way brands engage with their audiences. With its short-form, visually captivating content, TikTok has created a dynamic space for brands to showcase their creativity and connect with users in innovative ways. Let’s explore the art of TikTok marketing and how it’s reshaping the digital marketing landscape. Redefining...

Aug05

TikTok faces a potential EU fine for breaching children’s privacy in Europe

Posted By Ola Ric on Aug 5, 2023

TikTok is again swimming in mucky waters and is facing a potential EU fine over breaching children’s privacy. The Chinese-owned app could be fined millions of dollars by the European data protection regulator. The European Data Protection Board said a binding decision has been reached on TikTok over processing of children’s data. According to The Guardian, the regulator “adopted a dispute resolution decision” after the...

Jul25

TikTok users can now post text-based updates

Posted By Ola Ric on Jul 25, 2023

TikTok has rolled out a text-based update in addition to videos and series of photos. The new update means users can post texts the same way Instagram users do. The world is embracing texts these days, and TikTok seems the latest to join the train. Users can add a background color, edit how text appears, and add music and stickers to their posts. As expected, post have a 1,000-character limit, and is open to everyone. As Bluesky,...

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TikTok fined for failing to protect young users’ data

TikTok is experimenting with a new in-stream shopping tab in the US

TikTok fined for failing to protect young users’ data

TikTok is experimenting with a new in-stream shopping tab in the US

Unleashing Unrivaled TikTok Engagement

Unleashing Creativity: The Art and Impact of TikTok Marketing

TikTok faces a potential EU fine for breaching children’s privacy in Europe

TikTok users can now post text-based updates

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