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Universal Music to pull its tracks from TikTok
Jan31

Universal Music to pull its tracks from TikTok

In a move that may affect TikTok, especially in terms of its relationship with content creators, Universal Music is pulling its tracks from the platform. This follows a breakdown in negotiations over usage rights between TikTok and Universal Music Group. The major record label declared that, as of February 1st, it will pull its music from TikTok. Universal Music remains home to some of the biggest artists in the music industry, and...

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How to Add Humor into TikTok Marketing
Jan30

How to Add Humor into TikTok Marketing

TikTok is pushing brands to embrace humor as a potent tool for crafting more impactful messages within the app. The platform’s latest research underscores the effectiveness of comedic content and offers insights into how brands can leverage humor to amplify their presence. With an astounding six trillion views amassed by videos tagged #funny and #comedy, TikTok underscores the immense popularity of humor-driven content among its...

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How Often to Post on TikTok to Increase Engagement and Followers?
Jan28

How Often to Post on TikTok to Increase Engagement and Followers?

Does posting one to three times a day get your content in front of the people you target? This is one of the questions of many brands that utilize TikTok to reach out to their audience. They wish to know the social media strategy on how often to post.  Social Media Strategy: How Often to Post on TikTok?  To crack the code of TikTok’s algorithm, it is vital to understand how the platform prioritizes content. Its algorithm considers...

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TikTok is reportedly testing new option to upload 30-minute-long videos
Jan27

TikTok is reportedly testing new option to upload 30-minute-long videos

TikTok is looking to expand its content options, thereby keeping more users engaged in the app. TikTok is currently testing the ability to upload up to 30-minute-long videos. According to social media commentator Matt Navarra, TikTok is currently testing the new option in the beta version of the app. This is not coming as a surprise considering the fact that the company has been doing this consistently in the last couple of years. The...

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TikTok is testing a new AI song option
Jan21

TikTok is testing a new AI song option

Credit: Jonah Manzano TikTok is reportedly testing a new generative AI feature with the ability to generate original music based on text prompts that will go along with your clips. The new feature is called “AI Song” and is able to create a song for you based on text prompts. The feature is now being tested by a handful of TikTok users and could be available to every user if the experiment is successful. TikTok’s new AI Song...

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TikTok’s Safeguarding Democracy with Election Integrity Measures
Jan20

TikTok’s Safeguarding Democracy with Election Integrity Measures

TikTok is gearing up for the upcoming elections with a renewed commitment to election integrity and combating misinformation on its platform. In a recent update, the popular app outlined its plans to safeguard the democratic process and maintain a safe space for its diverse community. With elections taking center stage globally, TikTok acknowledges the responsibility it holds. Its extensive reach of over 2 billion users in 50...

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