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TikTok reportedly testing in-app games in Vietnam
May22

TikTok reportedly testing in-app games in Vietnam

Image Credit: Reuters Sources have told Reuters that TikTok is working on in-app games in Vietnam. The in-app games will allow users to play games on its video-sharing app as part of TikTok’s push into gaming. It is another way to boost TikTok’s advertising revenue, and encourage users to spend more time on the app. With more than 1 billion monthly active users on the platform, TikTok remains one of the most active social media apps...

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TikTok sued over “blackout challenge” content
May15

TikTok sued over “blackout challenge” content

Image Credit: TechCrunch TikTok has been sued by the mother of a 10-year-old girl who allegedly died while taking part in a viral online challenge called the “blackout challenge.” Joined in the lawsuit is, TikTok parent company ByteDance. The young girl, Nylah died last December, after taking part in the blackout challenge. The blackout challenge encourages online users to try to hold their breath until they pass out. The lawsuit was...

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TikTok releases new strategic insights tool
May13

TikTok releases new strategic insights tool

TikTok has a new interactive tool to offer new insights on strategic planning. It allows you to use several filters to discover key data on your target audience and markets. The new platform’s filters can refine your intended audience. You can even learn more about key aspects. For instance, you have many filtering tools to choose from. It covers demographics, location, date, industry vertical, and more. If you want to know the...

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TikTok unveils first For You Summit in Canada
May12

TikTok unveils first For You Summit in Canada

TikTok will have its first ‘For You’ Summit in Canada in June this year. The country’s creators and advertisers have been invited to join and learn the latest trends and insights via a face-to-face meetup event. “Culture doesn’t come to TikTok; it comes from TikTok. In just a few short years, TikTok has become the heart of media, entertainment, and culture worldwide – and Canada is no exception. Canadians across the country now...

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TikTok expands IAS ad measurement partnership
May10

TikTok expands IAS ad measurement partnership

TikTok has expanded its partnership with Integral Ad Science, an ad data verification and auditing service. IAS will widen its capacity to measure TikTok ads in terms of views, invalid traffic and app brand safety. It opens new opportunities for brands to measure effectively the results of their ad efforts on TikTok. “IAS will now provide advertisers with trusted, third-party measurement powered by the Open Measurement Software...

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TikTok replaces the Discover tab with Friends tab
May10

TikTok replaces the Discover tab with Friends tab

TikTok is replacing the Discover tab with a new Friends tab. The company in a tweet said the new Friends tab will be made available to more users in the coming weeks. According to TikTok, users will be able to find content from people they have connected with. The company however, did not give much away in terms of when the feature will become available to all users in the future. “As we continue to celebrate community and creativity,...

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