TikTok is still on the rise. And more marketers now want to ride the waves. They want to know how to optimize the platform for their brand reach and discovery.
First, TikTok ad campaigns need a dedicated strategy. You must alight with its organic trends and realize what works with the community.
A simple repurposing of ad campaigns from will be futile. And professional, high-quality ads may not gain enough traction as well.
The best approach to TikTok is learning the organic videos in the app. TikTok’s new creative guide for brands echoes this strategy. Think of it as a Building TikTok Presence for Business 101 course.
“To win on TikTok, businesses should tailor creative to the platform’s unique characteristics. But TikTok creative doesn’t have to be complicated. In fact, it can be much more simple and cost-effective than other channels. This “how-to” guide provides background, best practices, and tips and tricks to help you get the most out of TikTok’s creative solutions,” explains TikTok.
The guide also has notes on how to build reliable TikTok content. It has detailed tips on creative strategies and posting rate.
“On TikTok, everyone can be a creator simply by capitalizing on trends, getting involved in conversations, and expressing themselves in a genuine way. A diverse mix of music, voiceovers, and effects drives storytelling on our platform. Brands do best when they find their niche, actively listen to their audience, and engage with the latest trends,” adds TikTok.
The guide includes all key aspects of effective TikTok clips. And it has a basic outline of each element.
The guide links to relevant resources and tools. It has template samples of TikTok safe zones for video clips.
The guide has links to TikTok’s brand features, such as the Creator Marketplace and other audio tools.
The holiday season is a few months away. Now is the time to dive in and test the waters with TikTok ads.
It may not work for all brands though. Still, the platform has seen continuous growth in usage, and it resonates well with young users. It is a good addition to your TikTok ad campaigns.
Click here to see the full TikTok Creative Solutions guide.