The company has pushed the hashtag #ForYourPride to boost engagement in the event.
TikTok has linked the #ForYourPride hashtag with the popular #FYP hashtag. Almost all TikTok users have included the #FYP hashtag to their uploads hoping for more exposure.
The company said it will not affect its algorithms though. It may provide a means to redirect users from using those tags. And it highlights the other, more significant markers to their captions.
For its new tools, TikTok has released nine new colorful effects for clips. It includes the following:
- Rainbow Hair
- Rainbow Curtain
- Rainbow Trail
- Pride Lighting
- Pride Time Warp
- Pride Rainbow Cheeks
- Pride 3D Lashes
- Pride Glittery
- Pride Flag Sky AR
Expect rainbows popping up everywhere in your TikTok feed this month. Your reaction to this inundated stream depends on your personal views.
TikTok has also named the participants for its second annual LGBTQ+ TikTok Trailblazers initiative. It will highlight creators who have made a positive impact on the platform.
It will emphasize their work throughout June. It will feature spots on on the Discover page and its own profiles.
The company will also host community-building events and musical performances via TikTok LIVE. It highlights performances from Charlie XCX, BennyDrama and Gia Woods.
TikTok will also run the first global TikTok Pride March. The event is “a TikTok LIVE Lineup fundraising event spanning 12 hours across 24 different programs hosted by countries around the globe.”
These major events may help boost interest and engagement in TikTok Live. LIVE is transforming gradually into an ecommerce medium in the app.
Finally, TikTok will donate $500K to groups and organizations that back the LGTBQ+ community.
Pride Month is a key event to help raise awareness about the LGTBQ+ community. It helps us better understand alternative lifestyles and accept people more broadly.
TikTok has become a major part of the social media scene. So, it can play a critical role to strengthen these messages, and enabling connection in the app.