Tiktok Privacy Policy Update: May Collect Biometric Data

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These data would include faceprint and voiceprint. 

TikTok is still the world’s most downloaded app that is not a game app. Despite it being the most downloaded, the downloads were down year after year. 

Its biggest market is in Brazil. 

But its second-largest market is in the US. 

It’s facing a political backlash in the US. Even though the current administration is pausing legal action against the app, the Biden admin is still reviewing its policy on Chinese apps. 

Changing US Privacy Policy 

On Wednesday, the app’s privacy policy in the US has changed. In one section, it says that TikTok may gather biometric data from its US users. These data would include faceprint and voiceprints. 

However, the app didn’t confirm the product developments that may require the user’s biometric data. Then again, TikTok would ask permission from its user’s content if the app needs biometric data. 

Collecting biometric data is found in the Image and Audio Information. It’s a newly added section under “the information we collect…” 

This social media app may gather information about the audio and images in the user’s content. For instance, TikTok may gather information to identify the scenery that appears in the audio or image. 

Other social networks are using object recognition to identify images uploaded by their users to help the apps describe what’s in the photo. They also do so for ad targeting purposes. 

The data can help the social media apps identify where the user is. The details can help with the AR effects. 

Will the Privacy Policy Change Affect Its Popularity? 

TikTok is a controversial social media app. It’s still one of the most popular social media apps. The privacy policy change may affect its popularity or not. 

People are addicted to it. Some of them can’t stop using it. It has more than a billion active users around the world. The app continues to improve its features. 

One reason many teenagers are hooked to it is its content discover feed. It’s known as the For You Page. It acts as a timeline on the app that lets you find new content. 

Its unique algorithm utilizes AI to populate the For You Page with the most interesting optimal content. The app tracks your activities to know the type of videos you interact with primarily. 

Thus, if you comment or share clips about the outdoors all the time, then on your feed, you see more videos about the outdoors. This feature is similar to “frequently bought together” on Amazon and other websites. 

Most social networks are designed to help you build connections with other people that you know in real life. But TikTok is different. 

It focuses on the kind of content that you want to see. In that case, it is possible that you can spend hours of your time on TikTok without seeing videos from any person you know or the people you follow. 

Because of how it works, Tiktok can be addicting. 

And even if TikTok may collect your biometric data, users may still continue using it.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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