TikTok launches new initiative to support beauty creators

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TikTok has launched a new initiative to help support beauty creators. The platform is partnering with Estée Lauder on a a new program called “The Catalysts,” specifically with the objective of discovering new voices in the sector.

In a statement, TikTok said:

“Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight on a new generation of beauty innovators. With TikTok’s help, and a global community of creators invited to apply, the programme will offer mentorship, financial and marketing support, and expert advice on how to build and scale a beauty business.”

The Catalyst is open to TikTok creators 21 and older, who will have the chance to submit ideas and business plans that are centered on skincare, body care, haircare, and fragrance. Creators, according to TikTok, will need to demonstrate capacity for creative storytelling via the app.

Creators are expected to share a TikTok video explaining why they think they should win as well as their vision for Beauty.

“You must share a TikTok video explaining why you should win and Your Vision for Beauty, using the hashtag#JointheCatalysts.” 

Experts in the industry will then decide the entries and choose winners, who will then be rewarded with $25,000 each as well as TikTok ad credits for their projects.

Shortly after sorting its contract renewals with the Universal Music Group, TikTok launched a new musical interview called “Off the Record.”

Off the Record is a new series that will feature top music artists in the world as they dive into the creative process behind their new albums. The new series will also aim to provide fans with an inside look into their world as artists.

As the best place for music fans to discover new music and support their favorite artists, this new series on TikTok provides fans with an inside look at how albums come together, from creative ideation to choosing the perfect singles to release, and more,” TikTok announced in an official blog post.

The new interview series will kick off with Charli CXC, Meghan Trainor and Bleachers. Each of these artists will be discussing their newly launched albums on the platform.

In related news, TikTok and UMG could not come to an agreement back in January, which led to a breakdown in negotiations over usage rights between the two companies. The major record label declared that, as of February 1st, it will pull its music from TikTok.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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