TikTok has created a new online portal for creators—a one-stop shop where they can get educational resources. The portal gives creators opportunities to access content based on six different categories. In other words, the TikTok Creator Portal is an online platform where people can learn.
To make it easier to find an online resource perfect for you, TikTok has carefully categorized learning into the following:
- Getting Started on TikTok
- TikTok Creation Essentials
- TikTok Foundations for Success
- TikTok Content Strategy
- Community Guidelines and Safety
- Getting Paid to Create
In a blog post announcing the new platform, TikTok said:
“Creators are the heart and soul of TikTok. They make the application a welcoming place where millions of people come for entertainment, learning and fun, and TikTok offers anyone a chance to reach an audience, without needing to be a celebrity or social influencer with a large following. While becoming a creator is as simple as tapping a few buttons, thriving as a creator takes time, dedication and some education. With the different tools, analytics, effects and creative ideas to balance on a TikTok account, making a strategy for creating content can be daunting.”
In 2020, TikTok launched a $70 million fund for creators in Europe. Before then, creators in the US were first to benefit from a $200 million fund set up by the app. For the first time, those in the EU will have access to a $70 million fund. TikTok’s vision seems clear—the app wants to tighten its grip on existing talent as well as attract new ones. So, whether you are a part-time creator or a full-time; TikTok wants to “help support ambitious creators,” per the BBC.
There are conditions though; and to be qualified to access the fund, you must be 18 years and above, have a certain number of followers and be posting original content according to TikTok rules. Funds will be made available to creators in the coming year; though the company did not explain how the cash will be given.
“The UK has a long history of creativity and that’s why TikTok has really thrived here,” says Rich Waterworth, the UK managing director of TikTok, per the BBC. “Everyone has very different circumstances so we’re hoping this funding will be able to support creators in a whole variety of ways – from supplementing their income or turning into a full-time job.”