TikTok is working on 15-minute uploads

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Here’s some good news that may be of interest to TikTok users. According to reports, the app is testing 15-minute uploads, which could increase your revenue and promote engagement on the platform.

According to a screenshot posted by respected social media analyst Matt Navarra, several users are reportedly getting notifications that 15-minute clips can no longer be uploaded.

This represents a sizable expansion and demonstrates TikTok’s desire to keep improving its app in order to stay competitive.

TikTok’s upload time limit was initially set at 15 seconds, then increased to 60 seconds, and finally to 10 minutes. However, with 15 minutes, content producers will be thrilled because it gives them the opportunity to enhance their work.

Would viewers want to watch videos that are up to 15 minutes long, even though creators might find this exciting?

TikTok’s test makes sense because it would provide a significant opportunity to increase the number of mid-roll advertisements in posts. Additionally, this will lengthen time spent on TikTok, which is what most social media apps these days want.

Although TikTok has not made an official announcement about this, one might speculate that it will happen soon.

In other news, there is a new API available from TikTok that enables third-party apps to post content directly to the platform. According to TikTok, the new feature “increases the resources and tools our community can choose from to easily navigate every stage of the creation process, both on and off the platform.”

At this early stage of the rollout, the company claimed it is collaborating with Adobe, Twitch, Blackmagic Design, and other companies.

With the help of the new TikTok Direct Post integrations, creators will be able to make drafts, set audience or caption preferences, and post or schedule content directly from supported third-party apps. However, for the time being, users will only be able to post videos; photo content is “coming soon.”

Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints,” said Deepa Subramaniam, Adobe’s Creative Cloud marketing VP, as per Engadget.

With the new Direct Post feature for TikTok available in Adobe Express and Premiere Pro, creators can continue to create standout content, but with increased speed and without adding more interruption to their creative workflows.”


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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