The Potential of Smart Cards in the Entertainment Industry
Source – Pixabay
The entertainment industry is one of the biggest in the entire world and yet it still hasn’t fully embraced the innovative technology that is smart cards. From education and retail to transport and hospitality, smart card systems have taken the business world by storm. For those who aren’t already aware, smart cards are little portable devices which are used for access control, identity authentication, application processing and data storage.
They are invaluably helpful tools that can be utilised for a variety of purposes. As such, today we are going to be looking at how exactly different sectors of the entertainment industry could use smart cards to their advantage and potentially be revolutionised by them. Keep reading to find out more.
It’s only been in recent years that movie theatres have started to integrate smart card systems into their services. This has typically come in the form of loyalty card schemes which grant customers with certain perks, such as unlimited access to the movie theatre’s facilities if they pay a monthly bill (similar to gym memberships). Not only has this improved the process of ticketing but also helped companies to ensure a returning profit.
By relying less on printed tickets, companies also save money on paper and ink. Movie theatres could employ smart cards for more than just ticketing, though. For example, they might be able to use them to facilitate cashless transactions, food and drinks vending etc when it comes to purchasing refreshments like popcorn or chilli dogs.
One of the biggest problems that entertainment stadiums face is the huge amount of queueing that occurs before events. It’s difficult for security to manage all these people, let alone stop those who haven’t paid from entering. Thankfully, smart cards are the solution to this problem. They are capable of regulating access, which means that only people with the correct authorisation (i.e. those who have paid) can enter the stadium by simply tapping their contactless ticket on a smart card reader. This will make the ticketing process for music stadiums quicker and easier whilst also preventing long, chaotic queues from forming.
Amusement parks are also prone to long queues when it comes to their rides, attractions, refreshments, and actually entering the premises. Once again, smart cards can help speed up the ticketing and vending processes. But that’s not all. They could also use smart cards for loyalty schemes that encourage regular and recurring customers.
For instance, if someone were to visit an amusement park three times in three months as an example, their smart card could record this information and then be programmed to grant them perks like a percentage discount off their next visit. Smart cards are commonly used for identification, too. This could help to prevent children from accessing rides for which they’re too young.
If it weren’t already obvious, there’s an immense amount of potential for smart card systems in the entertainment industry. We’ve only listed a few examples – think about how conventions and museums or nightclubs potentially could be revolutionised by their introduction.