Facebook’s fundraising tools can be useful to nonprofits. But should you use them? Are the tools worth all the fuss?
Facebook has more than 1.8 billion users around the world. With that number, the social media can indeed supply a massive market for nonprofits, as well as businesses.
In 2016, the company saw 1.23 billion active daily users. With these users, your organization’s visibility on this platform will surely expand allowing it to grow your cause and advertise your goal.
Recently, Facebook made it less complicated to fundraise via its platform. Its fundraising tools have been around since 2013. But the company updated them and made them readily available to all NPOS.
Unfortunately, not everything about them is excellent. The tools have the potential. It’s true. But they still include some downsides. Thus, how will you know whether or not these tools are the right fit for you? What are the pros and cons of using these tools?
1. Users can easily donate straight on your page
The latest updates on Facebook’s fundraising tools enable users to contribute straight to your non-profit page. When you create a page for your organization, make sure that it’s a registered US-based 501c3. In that way, you can sign up with the company’s fundraising tools. Doing so will help Facebook in inspecting your standing as a validated NPO via GuideStar USA.
The company will then offer you the choice to increase money via your page by including its Donate button as a call to action.
The feature shows to be useful because it offers your company a means to involve possible donors with marginal effort. Any user can discover your page, check out your cause, and find out more about your organization before he/she decides to donate.
Users can do so without the need to connect with your staff member or participate in an event. They can also contribute easily without leaving Facebook to visit your website.
2. You can easily develop fundraising campaigns.
One fantastic new device Facebook applied will let you develop fundraising campaigns, either by you or your constituents. This is useful in obtaining Facebook users involved and establishing attainable objectives via your fundraising initiatives. As opposed to regularly asking your donations, you can request contributions to your fundraising efforts for a particular purpose.
Furthermore, Facebook users have the choice to produce a fundraising campaign through their accounts.
On the left part of the Fundraising Tools, there’s a fundraisers option where your constituents can click and pick to raise money for your NPO straight through their accounts.
Facebook’s most recent attribute provides users the choice to donate their birthday to an NPO of their choice, where they can link their project with your organization and increase funds.
3. With sharing, your NPO can garner more contributions.
One massive impact Facebook can have is social sharing. When Facebook users donate on your page, they can also share it with their friends and followers. If they wish to create their own fundraising campaign, they can easily advertise your company on their own feeds, which can be continually shared.
The said feature enables your NPO to acquire more attention, and of course, donations. Although donating through your website serves as an excellent option, giving through Facebook makes it easy for constituents to click on your page, donate and share it with their friends.
Sharing can attract a lot of attention and will increase your donations in the future.
4. There’s no fee.
Recently, the company eliminated its fees. However, it only applies when someone donates through Facebook Payments. Thus, when a person gives outside your Page, then it can have certain fees.
1. The donate link differs.
One of the disappointments of the tools is that the company updated its donate button. With the updates, you can have two ways to add your donation button linked to your post.
One is to have a form that appears, and donors can offer right through the page with your details. Second, you can link back to an external site, like your website. Your choice will rely on what your organization needs. Although the two options have favorable qualities, they can develop obstacles.
While the internal page donation makes it tough to track and evaluate donation rates, the external link can lower donation rates, as you can just take the donors to your site.
2. Making follow-ups with donors is difficult.
When users donate through your Facebook page, they don’t need to add their name or email address. There’s nothing wrong with it. However, it makes it somewhat challenging to follow up with them in the future. That is, there’s no way for you to show your gratitude or even develop a lasting relationship with them.
3. Takes time to get approved.
Even if you meet all the requirements, it could still take a month or so before your registration is approved. Then, after approval and someone donates, you won’t get the money instantly. It takes up to 45 days to receive it.
4. There’s no customer support you can talk to.
There’s a forum, but you can’t talk to a person on Facebook if you need to ask a specific question.
Facebook’s fundraising tools are something that is worth checking out for your NPO. While they reveal some pros, there could be some unfavorable sides to think about. For that reason, it’s best to check out your different options and other instances to find out if these tools can offer value to your company or can they help in growing your cause and fundraise your objectives.