The 3 Small Business Marketing Ideas You Must Implement in 2021
Small businesses never have it easy, but trying to survive in 2021 is more challenging than in most other eras. That is because the pandemic has turned the world upside down, and many niches are still trying to figure out how to press on. Some companies have shuttered, while others have survived by dramatically changing their business models.
Your small business must get creative to keep going on 2021 and beyond, and your marketing will be a huge part of that. If you can’t use some common-sense marketing ideas as well as some more unusual ones, you have little chance of staying in business, let alone dominating your niche.
Let’s go over some of the small business marketing ideas you can’t neglect this year.
1) The Free Google My Business Account
Before we launch into our top small business marketing ideas, we should mention that you’ll want to keep money for fraud and risk detection in your operating budget. No matter how creative or ingenious your marketing, it won’t do you much good if your security measures are not up to par.
Now, on to your marketing strategies. Setting up a free Google My Business account is one of the most fundamental things you can do for your company, but some individuals neglect it.
Think about it this way. If someone Googles your business’s name online, what do you want to be the first thing that comes up? Your website should be one of the top hits, but if you’re going to attract local attention, you should have an up-to-date, accurate Google My Business profile as well.
If someone in your area is looking for the products and services that you provide, and they don’t want to bother visiting your website, a Google My Business entry is the next best thing. That’s where they can see your business’s name, physical address, phone number, and all other relevant details.
If you want to attract a potential new customer’s attention, creating one of these accounts should be mandatory rather than optional. Besides, it’s free, and any small business owner will love to hear that.
2) The All-Out Social Media Blitz
You have likely heard this before, but social media isn’t just here to stay. For some people, it’s their entire life. There are individuals who do nothing but spend time on social media platforms. Many Gen Z members are already using social media to make a living.
As a small business owner, you must dedicate yourself to the social media creation process. That usually starts with some market analysis to determine where your preferred customers spend their time.
Maybe that’s Facebook, or perhaps it is Snapchat, Instagram, Twitter, YouTube, or one of the many other platforms that exist. Where you’ll find your customer base will depend on the age group you’re targeting, and also their gender, how much disposable income they have, and many other factors.
You may have to hire a social media strategist or consultant to help you craft the content that will best serve your company’s interests. You need to strike the right tone if you want to attract a whole new customer base and retain the ones you already have.
3) Optimize Your Website Content
You’ll also probably want to overhaul your website content at some point. Your website is where you direct people from your social media posts. You want to capture their interest as soon as they arrive on your landing page and start to see what your company is all about.
Aside from social media, search engines like Google are one of the other ways people find out about your site and brand. Because of this, you need an SEO specialist to take a look at your website to see if they’ll need to rewrite or enhance any of your content.
SEO involves using certain keywords and keyword phrases to attract more traffic and beat out the competition. An SEO expert can rewrite or modify your content, such as your landing page copy, your product pages, your company blog, and so forth.
The right words and phrases in the right places can get your website to rank highly. If it’s not one of the top Google results, then you can be sure that your would-be customers will go with other competing brands instead of yours.
If you can do these three things we’ve mentioned, you have a much better chance of crushing your goals in 2021 and beyond.