Essential Things to Consider When Building Your Website    Source – online-learning.harvard.edu When you are starting a new business, it’s always a good idea to build a website, too, even if you’re starting a traditional business.  Although building a website might seem like a rather obvious idea to technology-savvy entrepreneurs, many small businesses in the United States do not have a website.       If you want to open up your own restaurant or store at a new shopping development complex in your city and you’re wondering whether to invest in a website business, too, here is an overview of some of the things you should be thinking about if you go that route:  3 Top Features of a Robust Website  1. Domain and Hosting   Choose a memorable name that relates to your business. It could be the same as your business name or closely related to your business. Choosing an ambiguous name would cause a loss of sales because a web surfer would not recognize the benefits of clicking on your link. When choosing a host for your website, consider choosing hosting based on the platform you are using. For example, WP Engine for WordPress sites or PHP hosting by somebody who specializes in it like Engine Yard.     2. Responsive Design    Responsive design is a web development term that means your website is compatible with different browsers and Internet-based devices. If, for instance, your website looks great when viewed from a laptop or desktop, but it’s difficult to navigate or place an order from a smartphone or a tablet, then it is not a responsive website.  When talking to a web design company make sure you ask them to build a responsive website and to test it thoroughly before launching the website. If you don’t, it could cost you a large volume of sales.    3. User Experience     Good web design makes a vast difference to the appeal and functionality of your website. Your website should look professional rather than something your nephew put together after he got home from school.    3 Top Specialists to Hire For Your Website Team   When it comes to building your website, you have three options: do it yourself, delegate the project to an online marketing company, or build your own technical team.    Option #1: Do It Yourself While you can always use a website builder...