Nipoon Malhotra -Twitter’s Brand Advertising Head Leaving for Pinterest
Aug18

Nipoon Malhotra -Twitter’s Brand Advertising Head Leaving for Pinterest

It seems like the people behind Twitter’s success are leaving. The latest employee to leave is Nipoon Malhotra. He’s leaving Twitter as the head of the company’s brand advertising. For nearly three years, Nipoon worked with Twitter as the head of the group of people developing ad products. But where is he heading to? Nipoon will be joining Pinterest as a product manager. This time, he’ll be the manager of Pinterest’s monetization...

Read More
Pinterest – Diversifying Its Workforce with Inclusion Labs
Aug04

Pinterest – Diversifying Its Workforce with Inclusion Labs

In technology industry, workforce diversity is quite a challenge. It has also become a problem for Pinterest. In 2014, Google has released its diversity statistics showing that 94% of their technical employees are White and Asians. However, 83% of the company’s workers are men. When the report was released by Google, the company did admit that it was indeed a problem. It’s also a problem of Pinterest. Since it started its operation,...

Read More
Using Pinterest to Attract the Male Audience
Jun30

Using Pinterest to Attract the Male Audience

The female demographic has been heavy on Pinterest, with women using it for all interests, such as fashion, science, technology and sports etc. However, being as popular as Facebook and Twitter, Pinterest has now slowly but steadily, garnered the male audience to its boards, and that has not gone unnoticed by businesses. According to a study, Pinterest now actually has a substantial male audience which is growing at a faster pace than...

Read More
Buy the Pins You Love on Pinterest
Jun29

Buy the Pins You Love on Pinterest

Pinterest is one of the most in-demand social media platforms for guilty pleasures, which is why it is now unveiling its latest addition to the website. “Buyable pins” will now be available for all those who have always wanted to buy the things they saw amongst their pins. Rich Pins which will have a lot of information than normal links, like ingredients needed for a recipe will have a new button which users can use to purchase...

Read More
Which Social Media Platform is More Social Friendly?
Jun25

Which Social Media Platform is More Social Friendly?

  Social media has been a blessing in disguise for businesses. By having the world together on one platform, it has created the biggest customer base ever. Imagine a stadium filled with people where widescreens are showing advertisements for all the products sponsoring that event. This is how eye-catching social media is. Each social media platform however, caters to a different target market, which means that if you are...

Read More