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Finding a Perfect Audience in Social Media
Sep28

Finding a Perfect Audience in Social Media

Finding a Perfect Audience in Social Media Brands spend massive amounts of time, money, and energy on their advertising campaigns, but in the world of social media, is this necessary? Tailoring your campaign to focus on your target market can save you from wasting time and money. Nearly 90% of people between the ages of 18 and 29 use at least one form of social media.  Worldwide, almost 2.75 billion people use Facebook, 2.3 billion...

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Social Media’s Impact on Gen Z
Sep20

Social Media’s Impact on Gen Z

Social Media’s Impact on Gen Z Source – www.bbc.com Gen Z is often associated with social media and a constant reliance on technology. Is social media actually harming Gen Z, though? The world’s first digital-native generation has never known a time before the internet. Social media has fundamentally changed Gen Z’s lives and social structure, for better and worse. The Negative Impact of Social Media on Gen Z Unfortunately, the...

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Parler back in the Play Store
Sep03

Parler back in the Play Store

Parler has found its way back to the Play Store more than a year after it was booted out. At inception, Parler was a social app that appealed and enjoyed massive patronage from pro-Trump online users. Google kicked out Parler from its store in 2021 following concerns that content on the app incited violence that led to the unrest at the Capitol Hill. Indeed, the Parler did offer to scan for hate speech and get rid of some posts on the...

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How Social Media Platforms Have Evolved Over The Years?
Aug18

How Social Media Platforms Have Evolved Over The Years?

How Social Media Platforms Have Evolved Over The Years? Source – www.bbc.com Social media platforms started as platforms to make human connection easier with the advancement of digital technology. The primary objective of social media platforms was to nurture human communications in a digital way. However, with time, its functions grew and became much more than a simple communication platform.  What started as a communication...

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How Has the Use of Social Media Changed People’s Writing
May18

How Has the Use of Social Media Changed People’s Writing

How Has the Use of Social Media Changed People’s Writing The way we write and send messages changes all the time. And these are the technological advancements that influence the way we communicate with other people. Firstly, we wrote letters and had to wait for a couple of days to receive the answer. Today we can send a message on social media and get an instant response.  The requested waiting time shortened and made people get...

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6 Instagram Marketing Trends You Must Watch for in 2022
Mar18

6 Instagram Marketing Trends You Must Watch for in 2022

Not every year is the same when it comes to marketing, and the same goes for Instagram marketing trends. Instagram is a home for over two billion users and the platform does change according to the global trends and market scenario. Image via Statista Every now and then, a new feature is launched and people start leveraging it. These trends keep changing with time. However, your goal should be to identify the right ones that you can...

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