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Does Social Media Influence Buyers’ Decisions?
Dec27

Does Social Media Influence Buyers’ Decisions?

Social Factors Role in Consumer Buying Habits  When Twitter was introduced to the world, it was about conversations. But now, it’s all about commerce. The reason for this is that Twitter and other social network apps have played a part in buyers’ decisions.  Nowadays, people don’t go to stores to find new products. Instead, they discover new things through their social feeds.  According to this report, 81% of people’s...

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Trump’s Truth Social gets Google Play Store approval
Oct13

Trump’s Truth Social gets Google Play Store approval

Credit: The Verge Truth Social, a Twitter-like social media app owned by former US President Donald Trump has been approved to be on the Play Store. According to Axios, users can now install the app on the phone from the Play Store as soon as it is available. This is one approval highly coveted by the developers as it means millions of US users will now be able to install the app on their Android phones. The Play Store for many in the...

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5 Ways to Streamline Your Social Media Marketing
Oct07

5 Ways to Streamline Your Social Media Marketing

5 Ways to Streamline Your Social Media Marketing Source – www.pexels.com A strong social media marketing strategy is the key to any business, and doing it right can offer huge opportunities. However, just like a diet, social media marketing is tailor-made for each business, depending on its social media goals. In addition, you have to continuously keep track of the progress you have made and make changes to your existing...

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Finding a Perfect Audience in Social Media
Sep28

Finding a Perfect Audience in Social Media

Finding a Perfect Audience in Social Media Brands spend massive amounts of time, money, and energy on their advertising campaigns, but in the world of social media, is this necessary? Tailoring your campaign to focus on your target market can save you from wasting time and money. Nearly 90% of people between the ages of 18 and 29 use at least one form of social media.  Worldwide, almost 2.75 billion people use Facebook, 2.3 billion...

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Social Media’s Impact on Gen Z
Sep20

Social Media’s Impact on Gen Z

Social Media’s Impact on Gen Z Source – www.bbc.com Gen Z is often associated with social media and a constant reliance on technology. Is social media actually harming Gen Z, though? The world’s first digital-native generation has never known a time before the internet. Social media has fundamentally changed Gen Z’s lives and social structure, for better and worse. The Negative Impact of Social Media on Gen Z Unfortunately, the...

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Parler back in the Play Store
Sep03

Parler back in the Play Store

Parler has found its way back to the Play Store more than a year after it was booted out. At inception, Parler was a social app that appealed and enjoyed massive patronage from pro-Trump online users. Google kicked out Parler from its store in 2021 following concerns that content on the app incited violence that led to the unrest at the Capitol Hill. Indeed, the Parler did offer to scan for hate speech and get rid of some posts on the...

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