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Meta adds new payment options in Messenger for SMBs
Jul19

Meta adds new payment options in Messenger for SMBs

Meta wants to expand support for ecommerce. It has launched new payment options between users and businesses in Messenger. Now you can make purchases and track orders directly in chats with small businesses on @instagram in the US ????https://t.co/8tXA0AkhpQ pic.twitter.com/nFzn7d0YDl — Meta Newsroom (@MetaNewsroom) July 18, 2022 For this instance, the new option allows businesses to request payment in the message thread. Users can...

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Netflix Partners with Microsoft for Ad-Supported Service 
Jul14

Netflix Partners with Microsoft for Ad-Supported Service 

Microsoft will be its exclusive ad technology and sales partner.  Netflix’s Ad-Supported Tier  The streaming giant will soon introduce an ad-supported tier. And it chose Microsoft to provide the ad technology. Microsoft was not the only contender, though. Google was reportedly a top choice but, in the end, Microsoft won the contract.  Why Microsoft?  According to Netflix,  “Microsoft has the proven ability to...

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Twitter files lawsuit against the Indian government over blocking orders
Jul06

Twitter files lawsuit against the Indian government over blocking orders

Image Credit: Wired Twitter has filed suit challenging the order asking it to take down content on its platform. The social media giant filed the petition with the high court in Karnataka state. Twitter is praying the court to stop the authorities from compelling it to obey the order, reports the BBC. Twitter’s suit was in reaction to a letter from the Indian government warning of “serious consequences” of non-compliance of such...

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TikTok launches new reward program for creators
May28

TikTok launches new reward program for creators

TikTok has launched a new program aimed at rewarding creators. Called Live Subscription, the program gives fans access to perks like a subscriber-only chat, creator-specific emotes, and badges that differentiate them from non-subscribers. Videos from several creators have been posted in the page where the announcement was made a couple of days ago by TikTok. Creators have announced their interest in taking part in the program, while...

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Instagram Marketing Trends to Add to Your Marketing Strategy
May27

Instagram Marketing Trends to Add to Your Marketing Strategy

Instagram Marketing Trends to Add to Your Marketing Strategy With the constant advances in digital technology, social media is constantly evolving. And Instagram, with over two billion monthly active users, is no exception. Image via Statista By remaining ignorant of the latest Instagram marketing trends, you miss out on a chance to get the most out of your content creation efforts. This is because 70% of shoppers turn to Instagram...

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Senate introduces new bill that could potentially break Google’s ad business
May22

Senate introduces new bill that could potentially break Google’s ad business

Image Credit: WSJ The US Senate has introduced a new bill aimed at breaking up Google’s advertising business. If successfully passed into law, the bill would prevent companies that process more than $20 billion in annual digital ad transactions “from participating in more than one part of the digital advertising ecosystem,” reports The Wall Street Journal. The Competition and Transparency in Digital Advertising Act has the...

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