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5 tips to increase the followers on your LinkedIn company page
Jun12

5 tips to increase the followers on your LinkedIn company page

LinkedIn has grown steadily the last few years in users and engagement. It reported record engagement levels over the last five quarters. And it now has around 740 million members. As more regions return to normal after the pandemic, LinkedIn usage and business activities will rise. And more users will visit LinkedIn frequently. Hence, you must reexamine your approach to LinkedIn marketing. The platform has been sharing case...

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Tiktok Privacy Policy Update: May Collect Biometric Data
Jun04

Tiktok Privacy Policy Update: May Collect Biometric Data

These data would include faceprint and voiceprint.  TikTok is still the world’s most downloaded app that is not a game app. Despite it being the most downloaded, the downloads were down year after year.  Its biggest market is in Brazil.  But its second-largest market is in the US.  It’s facing a political backlash in the US. Even though the current administration is pausing legal action against the app, the Biden admin...

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Instagram Tweaking Algorithm After Being Accused of Censoring Palestinians 
May30

Instagram Tweaking Algorithm After Being Accused of Censoring Palestinians 

Instagram will start to rank original and re-shared content equally.  Facebook has been used as a way to communicate with other groups. During the Arab Spring in 2011, Facebook had become a tremendous help for activists.  However, when the Palestinian-Israeli conflict started, Arab and Muslim users were cynical of the platform.  Many pro-Palestinian posts were censored.  For instance, when you liked a post from the Gaza...

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LinkedIn Boost button turns organic content into paid ads
May26

LinkedIn Boost button turns organic content into paid ads

LinkedIn wants to ease how brands can maximize their reach. It has added a Boost option to turn organic updates into paid ads. And it will also add tools to maximize virtual events and track performance in the app. Boost An organic update posted to your company page will get early traction. You may want to capitalize on this without creating a new ad. “Starting today, you can easily “Boost” any high-performing organic post...

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TikTok launches TikTok Radio station with SiriusXM, Pandora

TikTok wants to reinforce its knack for music trends. And its new partnership with SiriusXM and Pandora to create TikTok Radio is a big step in the right direction. The new digital radio station will highlight music trends based on engaging content from the platform. It will feature playlists from and collaborations with top TikTok influencers in the US this summer. “Sonically synched to the TikTok experience, the channel...

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Florida Governor Signed a Law to Penalize Tech Companies for Banning Political Candidates
May25

Florida Governor Signed a Law to Penalize Tech Companies for Banning Political Candidates

A social media platform will pay up to $250,000 per day if it bans a candidate for office.  On Monday, Florida Governor Ron DeSantis signed a bill that punishes tech companies for banning users because of their content.  SB 7072 Banning Social media Platforms  Also known as SB 7072, the bill prohibits a social media platform from de-platforming political candidates in Florida.  If the candidate is running for...

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