Social Media Marketing for the Holidays – 6 Tactics to Focus On

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Holidays are great. It is a time for you to relax and be with your family and friends. But if you are a social media marketer, you may be overlooking your strategy.

Social Media Marketing for the Holidays – 6 Tactics to Focus On

Social Media Marketing for the Holidays – 6 Tactics to Focus On

The Holidays require a special approach. This is especially true if you are trying to boost your sales. What it means is that you will need better cover images that can truly attract your target market’s attention.

There is no need for you to modify your entire strategy for social media marketing for the holidays. But you must make sure that you are leveraging the seasonal trends.

1. The Holiday Theme

Most companies will run holiday campaigns through their social media channels. To create a consistent story and provide your brand a unique image, you should choose a theme that you can utilize throughout the season.

2. To Sell or not to Sell More

It is understandable for companies to think that people will spend their money for the holidays. It is okay to sell more but make sure that your holiday-related campaign will not offend your target audience. Bear in mind that the holidays involve religious or cultural significance.

Instead of offering them just anything, focus on your brand and how to increase awareness without having to force sell your products.

3. Posting Calendar

The Holidays for your customers would mean that they want to see more updates of their family and friends. That said, adjust how frequently you post during these times.

In this way, you will not annoy your fans and followers with messages that they do not want to see. If you want to post updates, make sure that they are related to the season and it must be valuable to your audience.

4. Customers

Most companies ignore their existing customers and focus their social media marketing for the holidays on finding more customers. But the holidays are a perfect time for you to thank your current customers for being loyal to you.

You can thank them by featuring their stories on your business accounts on Facebook, Instagram or Twitter.

It is also best to share promotions exclusive for your customers.

5. Contest and giveaways

The holidays are a great time for you to be generous with your existing clients and potential customers. That said, running a contest or a giveaway on your social media is a good thing. However, make sure that your contest is juicy enough to make it more shareable. If it is too generic, you will only fill your list of new followers who cannot be converted into customers.

6. Celebration Photos

The holidays are also a time for you to celebrate with your colleagues and employees. But do not share too much of your parties. One to two photos are enough to give your audience a glimpse of how your company celebrates the holidays. But live streaming the entire event will not be a good idea.

When creating strategy for your social media marketing for the holidays, it is best to have a clear plan that can drive great results.

Do you have something to add to this list? Please let us know by commenting below.


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Author: Jane Danes

Jane has a lifelong passion for writing. As a blogger, she loves writing breaking technology news and top headlines about gadgets, content marketing and online entrepreneurship and all things about social media. She also has a slight addiction to pizza and coffee.

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