Social Media Marketing Strategies for Bloggers

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When you are new to blogging, it is not easy to promote or market your blog site to the target audience.

With the proper tools and plans of action, it is more likely for your posts to be seen and generate publicity within the community.

Here are a couple of social media marketing strategies you can do to improve the visibility of your blog across seven different social media platforms: Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, and MySpace.



1. Create a Facebook Page that includes the name of your blog.

2. Draw the attention of your audience through coupons, discounts, or free trials of your product or service.

3. Show that you have creative humor through posts with funny images or clips

4. Write topics related to or reactions about a current issue that affects your industry.

5. Write tips about or personal experiences in your industry through Facebook Notes that include the URL of your blog, and tag those people who will find it interesting so they can comment on it.



1. Use short keywords or key phrases in your tweets that best describes your blog.

2. Take full advantage of the 140-character limit imposed by Twitter.

3. Do not be a robot. Comment or retweet tweets by other people, especially the most influential people in your industry.



1. Create and develop a high-quality network to increase and spread out your connections.

2. Boost promotion and visibility, and provide valuable content or insights when you take part in LinkedIn Groups.

3. Limit your status update to one or two posts every day.



1. Optimize your Google+ profile through keywords or key phrases in the About section that are friendly to Google’s search engine.

2. Think of this social media platform as a smaller extension of your blog.



1. Create memorable pins and categorize them with specific pinboards.

2. Build a list of followers who have an interest in your pins.

3. Post short testimonies and recommendations from your customers or clients in the description of the pins.



1. Use Nitrogram, Statigram, or other similar tools to manage your Instagram community and provide metrics for your efforts in the photo-based social network.

2. Use hashtags to track and monitor the growth of your community as time progresses.



1. Add audio files, video clips, albums, and events to your profile.

2. Connect your Myspace profile with your other social networking accounts such as Facebook and Twitter.


Additional Tips

1. Shorten the URL of your posts through,, or the URL shortener of HootSuite.

2. Include up to two links that lead to your social networks in your byline.

3. Schedule your posts to avoid flooding the stream of your subscribers.

Further reading:

Why A Corporate Blog Matters

Photo Blogging and Voice Blogging Ideas

Why Your Business Should Start Blogging [INFOGRAPHIC]

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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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