Social Media Marketing: Insights for Introverts

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If you are running a small business or organization, and don’t have a savvy (and extroverted) marketing department to handle social media for you, you’ll have to tackle this talkative territory even if you are a consummate introvert. Social media is a marketing-must these days and if you aren’t promoting your business via various social platforms, you are missing out on your chance to connect in meaningful ways with customers–and potential customers. Even if you don’t use social media yourself, you can use it effectively for your business in the following ways.

Hire Someone

Even if you can’t hire a whole department, you should consider hiring someone qualified to handle your operation’s social media campaign. is a hot area of human resources these days and there are many talented people who are qualified to perform this service for your business even on a part-time basis. If you truly loath the idea of social media marketing on your own, consider steering some resources into this area of your business and hire a pro.

Start a Blog

A blog is a great way for introverts to get their feet wet in the world of social media. First, it can be attached to your company website, so you’ll be able to see it as a genuine extension of your business or organization. Secondly, you get to define its parameters. If light and fluffy content make you squirm, just insist that your blog is a serious or informative one.

Social does not have to equal “fun.” As an introvert, you likely don’t view the online interaction as something that could constitute fun in any case. However, you should be able to see the value in communicating informative content about your company, services, industry, and related news.

Embrace Facebook

You might hate everything you’ve ever heard about Facebook, but your business should have a Facebook page–even if it doesn’t function socially. Treat your Facebook page like an ad in the Yellow Pages of old. At least people will be able to search for you on Facebook (as many do) and find the link to your business website or other contact information. This isn’t the most effective way to use the social media platform, but it’s better than ignoring the social giant altogether.

Be Choosy

Once you have your Facebook page, you should begin to consider other social media sites where a presence could be a good fit. It’s ok to be choosy. You don’t have to sign up with them all. With more than 200 social media sites online, you would need a full marketing department to tackle them all.

Instead, get to know a few that seem to be a good matches for your business and register. Once you begin to see how social networking can impact your business positively, you may be inspired to register with other platforms that are also good fits for your organization.

Rely on Images

If your inner introvert shies away from textual messages on social media sites, consider posting content that is more visual in nature. Posting infographics and images of your products, for example, can frequently do the talking for you. You aren’t required to be “conversational” in every post. If the goal is to attract more traffic to your website, visual posts are often a great vehicle for doing just that.

It’s Social, Not Personal

Even though you may want nothing to do with social media sites in your personal life, be sure to recognize the value inherent in business social. A business that clams up and refuses to market on the popular marketing avenues is only hurting itself.

You don’t have to share any personal information in your posts and posts needn’t reflect anything about your personality. The idea is to use the platforms to connect with your customer base–to get the word out about your company and its offerings and to provide relevant information that will reflect positively on your organization.

Don’t Ignore Analytics

If you are an introvert, you may find that scouring over analytics suits you better than creating social posts. That’s fine because addressing the analytics–the data that tells you how your social marketing efforts are going–will help you improve your marketing plan. For example, reviewing the analytics will tell you just how many people are visiting your site from links on Facebook or Twitter. You may find that you’ll be much more inclined to use social media when you witness its positive results in your analytics tables. Also, check out our post on the best alternatives to Google Analytics to gain a better idea of your options.

You truly don’t have to be an extrovert to market effectively on social media. Introverts can be highly effective marketers too. Keep these tips in mind and start registering your business on social media networks soon.

Ray Higdon helps network marketers get more leads, recruit more reps and become top earners in their MLM. His blog attracts over 2 million hits a month and having a product launch that earned him over half a million dollars, Ray enjoys sharing his ideas and insights online.

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Author: Firdaus

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