They were once a minority. But now, millennials are the new powerhouse. According to a certain study, millennials control the $200 billion purchasing power. They’re also the largest demographic in history. But, how are you going to engage with millennials through social media marketing?
Millennials may be young adults but they’re the most educated group in the history of the world. Unfortunately, they’re not easy to please.
And this is bad news for social media marketers.
To help you reach and engage with them successfully, here are some tips.
Tap Into Their Pickiness
Millennials are picky.
However, once you got their attention, they’d stick with you for a long time.
Yes, they may be picky but they can be loyal too.
That said, you should form strong relationship with them by interviewing audiences within your target market.
In this way, you’ll have a better understanding of what they enjoy reading most.
By gathering those pieces of information, you can develop a laser-focused social media marketing campaign that can build real relationship with the millennials.
Millennials utilize their smartphones all the time.
They depend on them for inspiration.
They’re also discovering new content through their mobile devices.
As a social media marketer, you should remember this trend all the time. Being mobile isn’t just an afterthought; it’s an integral part of your marketing campaign.
If your campaign doesn’t have an excellent mobile experience, it’ll frustrate them and you’re going to lose your millennial audiences.
It’ll also affect their sense of being loyal causing a great impact to your strategy.
To know your audiences, ask if you could interview them in exchange for a free subscription.
From there, you could inquire what websites they like to browse and what social media sites that like to visit.
Understand Their Attention Spans
Millennials are highly educated.
They also like to know several pieces of information.
But because of their busy schedules, they don’t have time to wait for your content to load. You should also not expect them to read your post from top to bottom.
That said, it’s essential that you test different formats to know which one sticks to them and which one doesn’t.
Try mixing up your posts. You may publish videos, quotes, sayings, etc.
When you make a post on your site and share it with them on social media, you shouldn’t assume that just because your post is shorter/longer, it’s always better to them.
They’ll only share your content to their friends if they add value to their lives.
For that reason, it’s ideal to write in multiple forms and target those different forms to various audiences.
With the right message at the right time using the right platform, you can reach out to a wide array of audiences.
Millennials are choosy and they’re difficult to please. But once you know what they want, they become a loyal follower.
They’ll reward you with their loyalty.
How do you reach out to millennials? Do you use these tips too? Please share us your thoughts in the comments below.