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Facebook and YouTube top sources for news consumption, says 2021 Pew Research report
Sep22

Facebook and YouTube top sources for news consumption, says 2021 Pew Research report

News consumption via social media has grown exponentially over the past few years. The increase has been attributed to claims of higher angst and division over sharing content and mass engagement. Activist groups even use these platforms to boost fake news and skew information to their desired agenda. In truth, we are politically divided now than ever before, especially with the advent of social platforms.  But social media is...

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Facebook’s State of Small Business report shares new insights on pandemic impacts
Sep11

Facebook’s State of Small Business report shares new insights on pandemic impacts

Facebook has released an updated State of Small Business report. The study tracks and measures the ongoing impacts of the COVID-19 pandemic on SMBs. The report includes responses from 35,189 small business leaders worldwide. This number includes 10,262 US business leaders. With the share and effect of SMBs on the economy, the study shows the current sentiment of business owners.   Closure rates Facebook says SMB closure rates have...

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Most social media influencers expect product and cash as payment
Sep05

Most social media influencers expect product and cash as payment

Intellifluence has surveyed 1,249 influencers from the US, the UK and Canada to gain insight in compensation expectations. The researchers asked the respondents what compensation they prefer: cash, product, or both. Product and Cash topped the chart by a large margin. If you plan on reaching out to influencers soon, have this as your main offer. Then again, checking on a particular influencer’s history in accepting offers is still the...

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How Casinos Use Social Media to Engage Customers
Jun09

How Casinos Use Social Media to Engage Customers

How Casinos Use Social Media to Engage Customers Source – facebook.com In recent years, online casinos have embraced social media to engage, entertain, and inform customers. Social media helps them connect with existing customers and attract new ones. The use of social media by casinos is not surprising, considering that almost 54% of the world uses at least one social media platform. What’s more, most users spend around two and...

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