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Study Reveals Most Online Creators Earn Below $100K Annually
Feb07

Study Reveals Most Online Creators Earn Below $100K Annually

The rise of the creator economy has sparked excitement and optimism about the prospect of turning passions into profitable ventures online. However, recent research from Kajabi sheds light on the harsh reality faced by the majority of creators: earning a substantial income remains elusive for most. Kajabi’s survey of 2,000 creators revealed a stark statistic – “96% of creators earn less than $100k/year.” This...

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Maximizing Your Brand’s Reach: A Guide to Successful Social Media Marketing
Jun16

Maximizing Your Brand’s Reach: A Guide to Successful Social Media Marketing

Maximizing Your Brand’s Reach: A Guide to Successful Social Media Marketing Source – www.cnn.com In today’s digital age, social media platforms like Facebook, Twitter, and Instagram have become vital tools for businesses looking to promote their products or services. Using these platforms strategically, you can effectively reach out to potential customers who share interests that align with your selling. When it comes to...

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“Conversational everything” for customer communications is growing
Mar21

“Conversational everything” for customer communications is growing

A growing trend in customer communications is toward conversational experiences, according to new research from the worldwide cloud communications platform Infobip. The data, gathered from 449 billion communications exchanges on Infobip‘s platform between 2022 and 2049, demonstrates the explosive expansion of communications on social media platforms like Instagram and chat apps like WhatsApp Business Platform for a variety of...

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Here Are the Pros and Cons of Starting Your Own Social Network
Sep20

Here Are the Pros and Cons of Starting Your Own Social Network

Here Are the Pros and Cons of Starting Your Own Social Network Source – www.bbc.com There are pros and cons to starting your own social network. You need to be fully aware of both if you are going to make an informed decision. Recent events have left many people apprehensive about trusting their information to the big social networks currently available. It is not just a matter of information privacy and security. It is also the...

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YouGov study shows how people rely on social media for news
Aug04

YouGov study shows how people rely on social media for news

Social media is here to stay whether you like it or not. Whether you use it for your regular news and current affairs content or not, more and more people will continue to get a slice of it from social media platforms. It spells trouble—for many reasons. Social media platform algorithms focus on ramping up engagement. It cannot fully control divisive, argumentative content from reaching a wave of users. Why? It sparks more debate....

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Report highlights the impact of social media to Gen Z consumers
Jan30

Report highlights the impact of social media to Gen Z consumers

The latest market research data from Qualtrics shows rising consumer expectations and how important shared brand values have become. Qualtrics had a comprehensive survey of about 9,000 consumers of different age groups. It measured how each age bracket would respond and compared them with each other. The range of measures between Gen Z, Baby Boomers, and all those in between. The findings underline key insights for all brands. The...

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