:)
YouGov study shows how people rely on social media for news
Aug04

YouGov study shows how people rely on social media for news

Social media is here to stay whether you like it or not. Whether you use it for your regular news and current affairs content or not, more and more people will continue to get a slice of it from social media platforms. It spells trouble—for many reasons. Social media platform algorithms focus on ramping up engagement. It cannot fully control divisive, argumentative content from reaching a wave of users. Why? It sparks more debate....

Read More
Report highlights the impact of social media to Gen Z consumers
Jan30

Report highlights the impact of social media to Gen Z consumers

The latest market research data from Qualtrics shows rising consumer expectations and how important shared brand values have become. Qualtrics had a comprehensive survey of about 9,000 consumers of different age groups. It measured how each age bracket would respond and compared them with each other. The range of measures between Gen Z, Baby Boomers, and all those in between. The findings underline key insights for all brands. The...

Read More
TikTok highlights the top brand trends in 2021
Dec14

TikTok highlights the top brand trends in 2021

It’s almost the yearend. And TikTok wants to underline its growing influence as a promotional channel for brands. Photo by cottonbro on Pexels.com The platform has released a list of some of the top brand trends this year. This report can guide your marketing campaign on what works in the app. Estimates from App Annie show TikTok passing 1.5 billion users next year. If it does, TikTok would be the world’s second-biggest social media...

Read More
Instagram Trends Report 2022 released
Dec14

Instagram Trends Report 2022 released

To reconnect with its younger audiences, Instagram has released its Trends Report 2022. The list predicts and highlights rising movements in different categories. It helps marketers get a good understanding of the key shifts from this year to next year. This is the latest campaign to maintain Instagram’s position as a key driver of cultural impact. “In order to create this report*, we tapped into the minds of Gen-Z to learn more about...

Read More
How to Use Video Testimonials to Increase Social Media Engagement
Nov23

How to Use Video Testimonials to Increase Social Media Engagement

How to Use Video Testimonials to Increase Social Media Engagement Video testimonials are becoming more and more popular to market products, grow your social media following, and provide customer service. And you don’t need expensive equipment or complicated editing software; all you need is a smartphone to get started. But how do you make sure that video testimonials work for you? Here are some pointers. IMAGE SOURCE:...

Read More
Facebook and YouTube top sources for news consumption, says 2021 Pew Research report
Sep22

Facebook and YouTube top sources for news consumption, says 2021 Pew Research report

News consumption via social media has grown exponentially over the past few years. The increase has been attributed to claims of higher angst and division over sharing content and mass engagement. Activist groups even use these platforms to boost fake news and skew information to their desired agenda. In truth, we are politically divided now than ever before, especially with the advent of social platforms.  But social media is...

Read More