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3 New Tips to Boost Facebook Video Performance
Nov26

3 New Tips to Boost Facebook Video Performance

Video is the best-performing content in all social platforms. It can help boost awareness, engagement and sales in your yearend campaign.  If want to improve your video content, Facebook has provided three new tips to consider in your strategy. Add a 3-5 second trailer to hold interest Facebook advises to add a short preview at the start of the clip. This approach is prevalent on YouTube. You grab a key snippet from the...

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Facebook shares five new ad copy tips to increase brand awareness
Nov09

Facebook shares five new ad copy tips to increase brand awareness

For most marketers, Facebook and Instagram are the main ad copy channels to maximize reach and boost brand awareness.  So, follow suit. With Christmas less than 50 days away, you must map out your holiday marketing campaigns early. Facebook has shared new ad copy tips. It includes a formula for you to build your ads. And it will guide your process to build your Facebook ads. Here are the five Facebook ad copy tips: 1. Give...

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Facebook analysis shows impact of frequency on ad performance
Oct27

Facebook analysis shows impact of frequency on ad performance

In your ad campaigns, reach is an obvious consideration. But frequency is also a key aspect with a substantial impact on performance. Frequency means how many times you show your ad to a potential customer to maximize engagement. And it relates to the product. So many factors can affect your results. To help us understand how it works, Facebook conducted an analysis of 2,439 campaigns to gauge how users responded. And it examined when...

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Facebook shares new video insights in Creator Studio
Sep18

Facebook shares new video insights in Creator Studio

Facebook has shared over the past few months new interviews with internal product experts who work on the social network’s video tools. with Creator Studio, the goal is to help creators and marketers understand and consider the available options. And these tools can help maximize your posting process.  The company has covered: Creator Studio appOptimizing Facebook Live broadcastsLive ProducerUsing music in uploaded videos Each video...

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Facebook revives Instagram Lite months after pulling the plug
Sep17

Facebook revives Instagram Lite months after pulling the plug

Credit: Android Police Five months after pulling the plug on Instagram Lite, Facebook has suddenly brought it back to life. Per APK Mirror, the teardown version of the ephemeral photo sharing app has resurfaced online. The reemergence of Instagram Lite on APK Mirror caught many unaware especially as no one imagined that it would be brought back so soon. Nothing much has changed in terms of size as the app is still way lighter than the...

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Facebook is reportedly testing a new “Chat/Discuss” posts for Messenger
Nov18

Facebook is reportedly testing a new “Chat/Discuss” posts for Messenger

As revealed via her Twitter page, Jane Manchun Wong has spotted a new Chat/Discuss posts feature being tested by Facebook. According to the reliable reverse engineer, the Chat/Discuss posts is likely going to be integrated with Messenger. As expected, details are still sketchy, but the next couple of weeks could tell how strong this latest info is. Of course, Jane has an impressive track record when it comes to inside information like...

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