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Facebook News Feed AI explained by its own engineering team
Jan30

Facebook News Feed AI explained by its own engineering team

Ever wondered how Facebook’s News Feed AI chooses posts and when to show them? Facebook has released a detailed explanation. And the system is intricate. To hear from the Facebook engineering team’s perspective, click here. They will show you how they built the multilayer algorithm code. “Designing a personalized ranking system for more than 2 billion people (all with different interests) and a plethora of content to...

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Facebook updates Account Quality dashboard, helps businesses address concerns
Jan21

Facebook updates Account Quality dashboard, helps businesses address concerns

Facebook’s has updated its Account Quality dashboard in Business Manager. The move will help Page admins and support to track any suspended ads or impacted posts due to a rule violation or enforcement. And it will have a better reason for each. The post above by Leon Grigg (shared by Matt Navarra) shows the new dashboard with an overview of any issues that may affect the performance of your account. “Review the most recent...

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3 New Tips to Boost Facebook Video Performance
Nov26

3 New Tips to Boost Facebook Video Performance

Video is the best-performing content in all social platforms. It can help boost awareness, engagement and sales in your yearend campaign.  If want to improve your video content, Facebook has provided three new tips to consider in your strategy. Add a 3-5 second trailer to hold interest Facebook advises to add a short preview at the start of the clip. This approach is prevalent on YouTube. You grab a key snippet from the...

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Facebook shares five new ad copy tips to increase brand awareness
Nov09

Facebook shares five new ad copy tips to increase brand awareness

For most marketers, Facebook and Instagram are the main ad copy channels to maximize reach and boost brand awareness.  So, follow suit. With Christmas less than 50 days away, you must map out your holiday marketing campaigns early. Facebook has shared new ad copy tips. It includes a formula for you to build your ads. And it will guide your process to build your Facebook ads. Here are the five Facebook ad copy tips: 1. Give...

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Facebook analysis shows impact of frequency on ad performance
Oct27

Facebook analysis shows impact of frequency on ad performance

In your ad campaigns, reach is an obvious consideration. But frequency is also a key aspect with a substantial impact on performance. Frequency means how many times you show your ad to a potential customer to maximize engagement. And it relates to the product. So many factors can affect your results. To help us understand how it works, Facebook conducted an analysis of 2,439 campaigns to gauge how users responded. And it examined when...

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Facebook shares new video insights in Creator Studio
Sep18

Facebook shares new video insights in Creator Studio

Facebook has shared over the past few months new interviews with internal product experts who work on the social network’s video tools. with Creator Studio, the goal is to help creators and marketers understand and consider the available options. And these tools can help maximize your posting process.  The company has covered: Creator Studio appOptimizing Facebook Live broadcastsLive ProducerUsing music in uploaded videos Each video...

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