Why Social Media Data Is This Year’s Biggest Brand Asset

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It’s been pointed out numerous times that social media can greatly increase the success of SEO and marketing campaigns. But it’s social data that’s really causing a buzz within the online marketing industry at the moment.

The Importance of Social Data

So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that have a specific interest in certain areas and narrows down an audience that may be interested in certain products. It also allows for business innovations and the targeting of a relevant consumer group, rather than blind marketing.

Narrowing Down a Target Market

The power of social data has yet to be exploited to its full potential but sites like Facebook already use it for advertising. Based on a person’s posts, geographic location and profile, Facebook narrows down the target group for advertisers and allows their marketing material to only be published to a relevant audience. Thus ROI is greatly increased, as only potential clients are targeted.

Data Mining

Many brands already participate in basic data mining by tracking social media users who talk about products and mention brands regularly. User data can be relatively easy to mine and profiles can be created according to their preferences and activities. For example, a user who regularly mentions winning at an iPhone casino is the ideal target for gaming sites or mobile apps, as they are already making use of mobile services. This data can have a huge influence on marketing potential, and companies need to snatch up data mining opportunities to ensure they make an impact.

Reacting and Responding

A brand needs to adapt to fit its social data profile, and often it’s a brand’s lack of ability to respond that limits its potential. Social data can be bought, sourced or collated. By making use of this information, businesses have the opportunity to grow within a relevant sector. Social media has created the ideal platform for users to be profiled and be targeted adequately from a marketing perspective.

Building a brand using social data is an innovative way to get a head start. If you take this type of data seriously, you will quickly recognize the advantages it has, and the potential it offers. It’s time for you to take advantage of it proactively before the competition catches up with you.

Are you using social data as your brand’s asset? What have you done to make the most of this asset?

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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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