Do you have a social media content calendar? If you don’t have, then you might want to start creating one as having it would help your social media marketing efforts.
Social Media Content Calendar Benefits
A social media content calendar would assist you in organizing how you create content. This would also help in developing effective editorial strategy.
Furthermore, this calendar would reduce time for your content marketing strategy while it would assist you in allocating your business’ resources wisely.
Importantly, it ensures that your brand publishes well-written and high-quality content pieces all the time.
What issues it can resolve?
Publishing Poor-Performing Content
Even though you have an excellent strategy in promoting your content on social media, you’re still not meeting your expectations.
Why? You’re not listening to the interests of your fans or followers. Not having a target audience will only result in inconsistent performance.
With a social media content calendar, you can carry out routine checks to know the type of content that’s well-liked by your fans.
From there, you can make regular adjustments according to those insights.
You may use Google Analytics to track the important numbers of your topic’s performance. Make sure to look into the unique pageviews, referral source and number of clicks.
Those numbers can help you figure out the posts that get you the most readers and generating leads.
The information you’ve obtained here will help you adjust your publishing schedule.
Spamming One Social Media Channel
This is one of the biggest mistakes of most beginners in social media marketing. They published several contents on one channel and dismiss contents on another channel, which might have the visibility they require to attract more readers.
On your social media content calendar, add an icon for each social media networks. Then, under that icon are the content title and the name of the author.
If you see that one social network icon comes up several times while another icon isn’t showing up in a while, then you should rethink your promotion strategy.
Your goal here is to promote content on social media networks that are being used by your target audience but not give up a channel that provides you the most readers.
Missing Essential Dates
Missing relevant dates for your industry, campaign launch dates and product releases could negatively affect your social media campaign.
Having a calendar for your social media contents will set up reminders that will put that specific date on your radar before it comes.
This will help you adjust your research time, as well as writing deadline.
It’s also ideal to add those holidays that may affect your business’ performance. It doesn’t matter whether they can give you high or low traffic. Holidays are important to ramp up your social marketing efforts.
Final Thoughts
There are other ways social media content calendar can help you improve your social media marketing campaign. Your calendar should be easy to read and must contain all pertinent details for your marketing strategy. The use of a separate sheet every month will further organize your content calendar.
Over to You
Do you use social media content calendar? Is it helping your strategy? Please share your thoughts with us.
