Social media have become a tool for recruiters. More and more companies, today, are adding social media to their recruiting efforts. If you are not doing it, you are not really on par with the standard of the industry.
Why can social media be a great tool for recruiters?
One of the reasons social media have become the best tool for recruiters is that they can easily reach job seekers. There are more job seekers on social media than before. It is not because they are younger or that they do everything they want to on this tool.
So, when you put a job post on social media, it will be easily seen, thereby, increasing your candidate applications by up to 50 percent.
The success of recruiting process is no longer measured by how many jobs that are filled. Rather, it is also about who fills them. Nowadays, employees are working not just for a paycheck. But they are now driven to work hard by purpose.
When you look into the ecosystem of LinkedIn, you will find that the company is looking for employees who are driven by purpose and not just by paycheck. Most of its staff admits that they work hard because of the desire to serve others.
Social media can be your best tool in finding those people. Competencies of job seekers should not be the only part of an equation. Rather, they must only be a part of it.
But you should screen them thoroughly.
In a research conducted, it showed that employees who work not because of the dollars they receive or promotions that are ahead of them perform better.
When you do use social media in finding the right person to fill a job position, you can access a full view of the candidate. Most job applicants are active in social media. That is because they do not want to get left out.
Recruiters can now find something that they could not have if they did not use social media. They are now following a different type of gut reaction than the old ways of handshakes.
More and more hiring managers are also reconsidering hiring someone based on what they found in their social media accounts.
These days, top companies are now investing more in social recruiting. The reason for this is that they want to be on top of their game and social media could help them.
Truly, social recruiting has changed the game of finding that someone with special talents that your company needs. Even if you are not on it, you cannot dismiss the fact that social is now the key tool in finding jobs, building brands or creating relationships. Smart recruiters know that this social recruiting is the present and the future. For that reason, they are investing on it heavily as they know that talents cannot wait.
With social media as a recruiting tool, you can avoid expensive hires. Through this tool, you can find candidates who can do better than the requirements needed for the job position.
What do you think of this story? Do you use social media to find the right person for the job position in your company? Please let us know your thoughts through the comments section below.