:)
Snapchat adds a new generative AI element called “Dreams”
Aug29

Snapchat adds a new generative AI element called “Dreams”

Snapchat has launched a new generative artificial intelligence called Dreams. Dreams works in similar way to the app’s signature AR effects, known as lenses. It uses generative AI to remix users’ selfies into “fantastical images that transform their personas into new identities.” Dreams is located within Snapchat’s memory section and gets down to work by asking users to take selfies showing their faces at different angles. It then...

Read More
Snapchat’s My AI Chatbot Posts a Mysterious Story — a Glitch?
Aug18

Snapchat’s My AI Chatbot Posts a Mysterious Story — a Glitch?

Snapchat’s My AI Goes Rogue Earlier this year, Snapchat launched its in-app AI chatbot called My AI. Unfortunately, it was introduced with a fair share of controversy. Some users loathe it.  On Tuesday, it posted its own Story and stopped responding to users’ messages. Some users were baffled The posted Story was a two-toned image that looked like a photo of a ceiling which added to the mystery. When Snapchat users...

Read More
Snapchat Marketing: Leveraging Visual Storytelling for Business Success
Aug01

Snapchat Marketing: Leveraging Visual Storytelling for Business Success

In today’s fast-paced digital age, social media platforms have become essential tools for businesses to connect with their target audience and promote their products or services effectively. Among the diverse array of social media platforms available, Snapchat has emerged as a powerful marketing tool, especially for brands targeting a younger demographic. With its unique features, Snapchat provides businesses with the ability to...

Read More
Snapchat now with 397M daily active users
Jul26

Snapchat now with 397M daily active users

The Q2 2023 performance report published by Snapchat reveals a notable surge in total users, particularly in developing markets. Additionally, there are positive indications of Snap’s ad business rebounding, with a record number of ad partners who are experiencing enhanced optimization performance. As for user growth, Snapchat registered a remarkable increase of 14 million daily active users (DAU) during Q2, bringing the total...

Read More
Snapchat enhances its 3D Bitmoji designs
Jul20

Snapchat enhances its 3D Bitmoji designs

Snapchat has unveiled upgraded 3D Bitmoji designs, aiming to stay relevant in the future of digital connection. Bitmoji, Snapchat’s popular 3D character avatars, offer a valuable opportunity to connect with the evolving landscape of digital interactions. It’s like Meta and other companies’ projections. “The new avatar style improves characteristics like hair texture, face shading and body proportions. Your Bitmoji...

Read More
Snap adds a new element to its My AI chatbot experience
Jun01

Snap adds a new element to its My AI chatbot experience

Snapchat has added a new element to its MY AI chatbot experience. With the new addition, the chatbot will now be able to respond to visual queries, along with text prompts within the app. When next you send MY AI a Snap in the chat thread, it will respond with a related reply. “Snap My AI a picture of your pizza, OOTD, or even your furry best friend, and My AI may respond with a Snap back in reaction to what you’re doing. So, if you...

Read More