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Snapchat To add edit feature for chats
May02

Snapchat To add edit feature for chats

Finally, Snapchat has joined the league of social media apps with an edit feature. Users on the platform can now edit their chats. The edit feature, however, will only be available to Snapchat+ subscribers, the company said. Snapchat+ users will be able to edit their messages within a five-minute window to fix typos and other issues related to their chats. Edited messages will have a label indicating the text has been changed....

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Snap launches new ad option via Sponsored Filters
Mar21

Snap launches new ad option via Sponsored Filters

Staying ahead of the curve is crucial for brands looking to make a lasting impression. Snapchat, known for its innovative features and dynamic platform, has once again raised the bar with its latest offering: sponsored filters. Picture this: you’re scrolling through your Snapchat feed, snapping away at your latest adventure, when you come across a filter that catches your eye. But this isn’t just any filter – it’s branded, courtesy of...

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Snap lays off 10 percent of its workforce
Feb06

Snap lays off 10 percent of its workforce

Snap, according to a new SEC filing, is laying off 540 of its workforce, which represents 10 percent of its total staff strength.  According to Snap, the layoffs would “best position our business to execute our highest priorities” and ensure it has “the capacity to invest incrementally” over time. The company told us the layoffs were necessary to “reduce hierarchy and promote in-person collaboration.” Snap said it would be issuing...

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Snapchat Needs to Explore AR Development Opportunities
Dec17

Snapchat Needs to Explore AR Development Opportunities

Snapchat, a pioneer in the realm of ephemeral multimedia messaging, has undeniably left an indelible mark on the social media landscape. However, in the ever-evolving tech domain, the need to adapt and innovate is constant. As the company continues to navigate the dynamic digital waters, there’s a compelling argument to be made that Snapchat may need to explore new opportunities for augmented reality (AR) development....

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4 Ways to Improve Your Snapchat Marketing
Oct26

4 Ways to Improve Your Snapchat Marketing

Snapchat is a social media platform that has become increasingly popular in recent years. It is a mobile app that allows users to share photos and videos that disappear after a short period. Snapchat has over 186 million daily active users and is an excellent platform for businesses to reach out to their target audience. In this essay, I will discuss the various aspects of Snapchat marketing and how it can be used to promote...

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Snapchat reaches 400 million users
Oct26

Snapchat reaches 400 million users

Credit: Snapchat It is significant to highlight that Snap’s most recent performance update reveals a consistent rise in the number of its active users. The outcome also demonstrates the company’s return to positive revenue growth. It is unclear what Snap’s and its businesses’ immediate futures hold in light of growing expenses and competitive pressure. Positively, Snap’s daily active user count has risen...

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