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Snap expands launch for Snapchat for Web, enhances in-app engagement
Sep18

Snap expands launch for Snapchat for Web, enhances in-app engagement

Snapchat has unveiled  new features to improve in-app engagement. It has also started launching its browser-based Snapchat for Web platform to its users. The latter was only available to Snapchat+ until now. Chat Shortcuts Snap has added Chat Shortcuts to manage unread messages and reply to Stories easily. For instance, as shown above, the new light blue chat shortcuts atop your Chat screen will give you a way to filter your messages...

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Snapchat shares new ideas for your Halloween marketing [INFOGRAPHIC]
Sep16

Snapchat shares new ideas for your Halloween marketing [INFOGRAPHIC]

Halloween, also sometimes called All Hallows’ Eve or Hallowmas Eve, happens October 31 every year. Considering this, Snapchat has released new insights to show how valuable the app is to connect with Halloween shoppers. It boosts Halloween marketing through its many ad tools – in the right way, at the right time. “Halloween is one of the holidays when people share on Snapchat more than ever. With more in-person events this year, your...

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Snap restructures; lays off 20 percent of its workforce
Sep01

Snap restructures; lays off 20 percent of its workforce

Citing restructuring and plans to focus on its three priorities, Snap is laying off 20 percent of its workforce. The company is also cancelling its original shows, in-app games, and several other projects. All these are part of Snap’s plans to cut cost, and re-focus its business. Company CEO Evan Spiegel in a memo as cited by The Verge, wrote that Snap is “restructuring our business to increase focus on our three strategic priorities:...

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Snapchat launches a BeReal-like dual camera option
Aug30

Snapchat launches a BeReal-like dual camera option

Image Credit: TechCrunch How good is BeReal? This might just be the perfect question to ask when popular social apps start cloning some of its features. Without a doubt, BeReal is fast becoming a popular social app, and this is attracting big players like Snapchat and Instagram. Snapchat has rolled out a new dual camera option that allows you to create content using your front and back-facing cameras simultaneously. The dual-camera...

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Snap to discontinue production of its Pixy Drone for economic reasons
Aug21

Snap to discontinue production of its Pixy Drone for economic reasons

Snap has announced that its Pixy Drone will no longer be available. Snap’s decision to sunset the flying selfie camera just four months after it was launched is based on economic reasons. Citing people familiar with the matter, Snap’s decision is based on the company’s plans to adjust plans during the economic downturn. Speaking to staff during a regular question and answer session, Snap’s Chief Executive Evan Spiegel, the people...

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Snap Reportedly Stops Development of Pixy Selfie Drone
Aug19

Snap Reportedly Stops Development of Pixy Selfie Drone

But it will continue selling the Pixy for now.  https://pixy.com/ No More Second Pixy for Snap In April, Snap introduced the Pixy drone. Most drones have an exorbitant price tag. But Snap debuted its Pixy drone at $230. The drone was simple to use. It only required little skill. It could act as a personal robot photographer to produce gorgeous aerial shots.  There’s no need to pilot the Pixy because it flies by itself. It has...

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