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Snapchat+ now has more than 2 million users
Feb02

Snapchat+ now has more than 2 million users

Snapchat+ seems to be growing and doing quite well. The premium service according to Bloomberg, now has more than 2 million users. That is quite impressive, and speaks volume of the hard work Snap has put in to making the product a success in the last couple of months. Snapchat+ serves people exclusive content, and offers features that cannot be found in the regular Snapchat. Among other options, subscribers are able to customize the...

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Snapchat is testing Lenses with power-ups
Dec06

Snapchat is testing Lenses with power-ups

Snap has announced that it is testing digital goods that can be purchased with Snap Tokens. The experiment, according to Snap, is with a handful of AR creators and developers. As part of the experiment, users will be able to unlock power-ups, AR items, and extra tools within select Lenses. In an interview, Snap’s head of global AR community efforts explained to TechCrunch that the company hand-picked 10 AR creators and developers for...

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Snapchat is Now on Microsoft Store
Nov28

Snapchat is Now on Microsoft Store

It would run through Microsoft Edge on Windows 10 and 11.  Snapchat on the Windows Platform  The instant messaging and photo-sharing app, Snapchat, has stayed away from the Windows platform. But things are changing now. The social media app is now available on Microsoft Store as a Progressive Web App.  It would run through Microsoft Edge, according to Windows Central.  For many years, Snapchat has snubbed the...

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Snapchat partners with fitness app Strava to showcase your fitness activities
Nov04

Snapchat partners with fitness app Strava to showcase your fitness activities

Image Credit: Endurance Snapchat and fitness app Strava have partnered to enable users to provide interactive, visual updates of their fitness activities. A new AR Lens has been integrated to make the new partnership work. The new Strava integration provides new overlay options, with data from Strava then integrated into your Snap camera display. This approach facilitates new forms of engagement with your fitness progress....

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Snapchat inks new AR partnership deal with Amazon
Nov04

Snapchat inks new AR partnership deal with Amazon

Snap and Amazon have announced a new partnership that will allow millions of Snapchat users to experience Virtual Try-On [VTO] experiences. This represents an expansion of Snap’s existing Augmented Reality [AR] for both brands and customers. The new try-on Lenses features thousands of Amazon Fashion’s popular Virtual Try-On Eyewear products, which will enable Amazon brands to leverage on their Amazon AR assets. With this, they will be...

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Snapchat’s Director Mode is now broadly accessible to all users
Oct29

Snapchat’s Director Mode is now broadly accessible to all users

Snapchat has now widely rolled out its Director Mode. The feature is now more broadly available to more users after it was previewed at its Partner Summit earlier in the year. The advanced video creation process is now accessible to all iOS  users of Snapchat, with the Android version set for release later. Creators can use the new Dual Camera functionality that lets them use the front-facing and back-facing camera simultaneously...

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