:)
Snapchat shows its app’s strength in connecting with audiences for brands
May01

Snapchat shows its app’s strength in connecting with audiences for brands

Snapchat Stories was the first of its kind a few years back. Other social media platforms caught wind and made the feature as their own. It made Snapchat seem to be struggling to keep up in the landscape. But Snapchat persisted—undeterred. It even ramped up efforts on Stories as a way to connect friends. This expanded into its industry-leading AR tools and features. And this kept its relevance, while building the foundations of a...

Read More
Snapchat launches new camera feature called ‘Director Mode’
Apr30

Snapchat launches new camera feature called ‘Director Mode’

Snapchat has launched a new set of camera and editing tools within the app to support creators on the platform. The tool is designed to help creators create polished content, or enhance those important moments captured with Snapchat’s camera to grab the viewers attention. Creators can use the new Dual Camera functionality that lets them use the front-facing and back-facing camera simultaneously within the Director Mode. According to...

Read More
Snapchat launches a new camera drone called ‘Pixy’
Apr30

Snapchat launches a new camera drone called ‘Pixy’

Image Credit: 9to5google Snapchat is known for its creative and innovative products. One popular feature that easily comes to mind is Stories—a feature that has now been copied by virtually every social media company out there. On Thursday, the company launched a new product—a camera drone called Pixy. Pixy is a camera drone that sits comfortably on the palm of your hand. Pixy is Snapchat’s first camera drone, and comes equipped with...

Read More
Snap Introduces Dress Up — Try on Clothes
Apr29

Snap Introduces Dress Up — Try on Clothes

It transforms your phone into an AR shopping mall.  https://www.theverge.com/2022/4/28/23046385/snap-dress-up-ar-shopping Investing in AR Shopping  Snap announced a slew of new initiatives. Most of them focused on utilizing AR technology to help with online shopping.  One of the most impressive features is Dress Up. It will offer AR fashion and virtual try-on experiences. It will also introduce tools that let retailers...

Read More
Snap moves ahead of Facebook and Instagram in DAU
Apr22

Snap moves ahead of Facebook and Instagram in DAU

Image Credit: Snap Snap has released its Q1 financial results for 2022—results that show that the company is outperforming Meta and Facebook in terms of DAU. Recall that Meta reported its first loss in DAU last quarter. Snap’s daily active users grew 18 percent year over year to 332 million, with previous five quarters’ growth exceeding 20 percent. Snap said its target of 44 percent growth since Q1 2021 was still within reach. It...

Read More
Snapchat users can now share YouTube videos through the Snap camera
Apr03

Snapchat users can now share YouTube videos through the Snap camera

Snapchat has integrated YouTube sharing into its app on iOS and Android. This makes it easier to share to YouTube videos within your snap or story. It brings to and end the stress of copying and pasting a video as a link. “Starting today, all Snapchatters across iOS and Android can seamlessly share their favorite YouTube videos with their friends straight through the Snapchat Camera – no more pesky copying and pasting required,” a...

Read More